For a while now I’ve been mulling over an idea from David Boyle of IDEO—the concept that behavior follows inspiration. He was talking about what it takes to get people to change their ways and do the right (sustainable) thing during a West Coast Green conference session. Boyle refers to the Prius as the hair shirt of transportation—not very comfortable but it sure makes a statement—and it appeals mainly to the green-inclined. If we want to inspire people (and companies) who are not green to be behave sustainably—we shouldn’t be so darn serious and crunchy granola.  We can also inspire by example, showing people why it matters and what they can do.

Want some inspiration for more fun in communications?  Just see how the fine, pun-loving folks at Grist do it.