We’re really proud of our clients, Greenbelt Alliance and the Bay Area Open Space Council, for their success with the publication “Golden Lands, Golden Opportunity.”
The San Francisco Chronicle’s Sunday editorial says, “The case for a regional approach to land use has rarely been spelled out so eloquently.” The piece quotes the report liberally, which tells us that “Golden Lands” is doing exactly what’s intended. The Chronicle also used the report as the basis for a February 4 news article, “Report Urges Preserving Bay Area Outdoors.” An editorial in Monday’s San Jose Mercury News supported the report’s goals as well, and it’s being covered in publications across the region.
Thinkshift worked with the two organizations and graphic designer Karen Parry of Black Graphics to develop “Golden Lands” as a core communications tool for use with the media and policy makers at state, regional, and local levels. The report, based on two years of intensive research and analysis involving land experts across the nine-county Bay Area, argues that saving Bay Area open spaces, parks, and agricultural lands will benefit the entire state and is essential to maintaining the region’s social and economic vitality.
Thinkshift developed a fledgling idea into a full creative concept, refined messaging, outlined the report, identified content needed to tell the story and make the case, and wrote most of the copy. Focus and consensus-building were critical: the project brought together stakeholders from about 30 organizations.
