Think that substantive, credible content goes unnoticed? Just check out this article opener: “Should anyone question Stanford’s commitment to sustainability, point them to the ‘Sustainable Stanford’ website. Then watch their jaw drop.”
The article, the cover feature in the current issue of Sustainability: The Journal of Record, goes on to repeat Stanford’s sustainability messages—verbatim in some cases—and quotes liberally from key facts and figures on the site.
Strong website content serves two purposes: it gives the sustainability program a high degree of control over information, and it provides a deep resource for writers. And strong information architecture makes that content easy to find: the Stanford site presents information in ways external audiences expect rather than according to internal categories.
Needless to say, we’re extremely proud of our client for getting such great PR, and happier still that the website we developed for them last year is serving them so well. Kudos, too, to the creative team at 1185 Design, which partnered with us for design and development.
