http://www.thinkshiftcom.com/blog/2009/08/03/bad-language-why-consumer-should-get-the-boot/ Thinkshift blog on communications & sustainability Mon, 03 May 2010 23:18:50 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.thinkshiftcom.com/blog/2009/08/03/bad-language-why-consumer-should-get-the-boot/comment-page-1/#comment-3436 SHIFTid | Green ‘Consumers’ Want to Save the Planet? Not So Much Mon, 07 Sep 2009 21:06:35 +0000 http://www.thinkshiftcom.com/blog/?p=275#comment-3436 [...] This shouldn’t really be surprising. A growing body of research suggests that we’re hardwired to focus on the immediate and undervalue future benefits. Marketing gurus have been hammering home for decades the need to answer the key buyer question, “What’s in it for me?” And really, how would you expect people who are treated and see themselves as “consumers” to behave? (A topic I ranted on recently.) [...] [...] This shouldn’t really be surprising. A growing body of research suggests that we’re hardwired to focus on the immediate and undervalue future benefits. Marketing gurus have been hammering home for decades the need to answer the key buyer question, “What’s in it for me?” And really, how would you expect people who are treated and see themselves as “consumers” to behave? (A topic I ranted on recently.) [...]

]]> http://www.thinkshiftcom.com/blog/2009/08/03/bad-language-why-consumer-should-get-the-boot/comment-page-1/#comment-2862 Susan Arthur Wed, 05 Aug 2009 19:26:07 +0000 http://www.thinkshiftcom.com/blog/?p=275#comment-2862 I toast to your post, too! How about referring to people or persons as "citizens" of the world? I toast to your post, too! How about referring to people or persons as “citizens” of the world?

]]> http://www.thinkshiftcom.com/blog/2009/08/03/bad-language-why-consumer-should-get-the-boot/comment-page-1/#comment-2840 Michael Stein Tue, 04 Aug 2009 16:57:29 +0000 http://www.thinkshiftcom.com/blog/?p=275#comment-2840 Brilliant post! I'm taking the same vow! Brilliant post! I’m taking the same vow!

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