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	<title>SHIFTid &#187; alternative transportation</title>
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	<link>http://www.thinkshiftcom.com/blog</link>
	<description>Thinkshift blog on communications &#38; sustainability</description>
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		<title>Sustainability Gains from Gaming</title>
		<link>http://www.thinkshiftcom.com/blog/2011/09/01/sustainability-gains-from-gaming/</link>
		<comments>http://www.thinkshiftcom.com/blog/2011/09/01/sustainability-gains-from-gaming/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 02:50:43 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[alternative transportation]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=609</guid>
		<description><![CDATA[The Business Council on Climate Change presented a program last week on how games are inspiring ways to get people on board with sustainable behavior change. The presenters, from Blue Shield, Sabre Holdings, SunPower and RideSpring, all had great stories to tell about how their interactive contests are inspiring people to increase their environmental efforts, [...]]]></description>
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		<title>CNGVC Newsletter Ranks High in Quarterly List</title>
		<link>http://www.thinkshiftcom.com/blog/2010/09/28/cngvc-newsletter-ranks-high-in-quarterly-list/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/09/28/cngvc-newsletter-ranks-high-in-quarterly-list/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 03:05:17 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[alternative transportation]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[clean transportation]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[publications]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=515</guid>
		<description><![CDATA[The e-newsletter Thinkshift produces for the California Natural Gas Vehicle Coalition (CNGVC) has once again made the quarterly Vertical Response 500 list, this time at number 17—up from 264. The e-mail marketing award recognizes top-performing Vertical Response customers. To qualify, customers must send four or more e-mails and achieve average open rates above 20 percent [...]]]></description>
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		<title>CNGVC Newsletter Earns Marketing Kudos</title>
		<link>http://www.thinkshiftcom.com/blog/2010/07/28/cngvc-newsletter-earns-marketing-kudos/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/07/28/cngvc-newsletter-earns-marketing-kudos/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 17:37:14 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[alternative transportation]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[project profiles]]></category>
		<category><![CDATA[clean transportation]]></category>
		<category><![CDATA[e-mail]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=483</guid>
		<description><![CDATA[The e-newsletter Thinkshift produces for the California Natural Gas Vehicle Coalition made the Q2 2010 Vertical Response 500 list, at number 264. The quarterly e-mail marketing award recognizes top-performing Vertical Response customers. To qualify, customers must send four or more e-mails and achieve average open rates above 20 percent and click rates above 4 percent. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>CNGVC Site Wins W3 Award</title>
		<link>http://www.thinkshiftcom.com/blog/2009/10/23/cngvc-site-wins-w3-award/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/10/23/cngvc-site-wins-w3-award/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 03:24:34 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[alternative transportation]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[project profiles]]></category>
		<category><![CDATA[clean transportation]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=347</guid>
		<description><![CDATA[I&#8217;m happy to report that the website we launched early this year for the California Natural Gas Vehicle Coalition won a 2009 W3 Silver Award in the green websites category—kudos to David Kerr, our design partner on the project, and congratulations to the Coalition project team. W3 awards honor outstanding websites, web advertising, and web [...]]]></description>
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		<title>Be Upfront About Your Challenges</title>
		<link>http://www.thinkshiftcom.com/blog/2009/03/11/be-upfront-about-your-challenges/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/03/11/be-upfront-about-your-challenges/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 00:34:18 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[alternative transportation]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[renewable energy]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=112</guid>
		<description><![CDATA[For companies introducing advanced technologies, one key to credible communications is honesty about the challenges you face—market barriers, infrastructure gaps, and the like. People often think they can head off market skepticism by putting on a brave (problem-free) face, but that can backfire. People who understand the challenges may assume that you don’t—or that you [...]]]></description>
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