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	<title>SHIFTid &#187; branding</title>
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	<description>Thinkshift blog on communications &#38; sustainability</description>
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		<title>Getting Energy Efficiency Out of the Granny Panties Zone</title>
		<link>http://www.thinkshiftcom.com/blog/2010/05/28/getting-energy-efficiency-out-of-the-granny-pants-zone/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/05/28/getting-energy-efficiency-out-of-the-granny-pants-zone/#comments</comments>
		<pubDate>Fri, 28 May 2010 15:10:44 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[energy efficiency]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=464</guid>
		<description><![CDATA[Why don&#8217;t energy efficiency technologies and strategies get people as excited as a Tesla roadster? On the face of it, duh. It&#8217;s the brains of it that make it a head-scratcher. 
As the American Council for an Energy Efficient Economy reported last year, economic data  and the historical record suggest that &#8220;energy  efficiency [...]]]></description>
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		<title>UL Needs to Do More with UL Environment Certification</title>
		<link>http://www.thinkshiftcom.com/blog/2009/06/04/ul-needs-to-do-more-with-ul-envirnment-certification/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/06/04/ul-needs-to-do-more-with-ul-envirnment-certification/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 18:26:43 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=218</guid>
		<description><![CDATA[Underwriters Laboratory&#8217;s UL Environment, which is certifying green products and verifying green product claims, has just announced the first product to be rated: Serious Materials&#8217; EcoRock drywall. The product appears genuine, based on the excellent information on the company website, and it&#8217;s also got Cradle to Cradle certification.
While the UL assessment has UL&#8217;s brand clout behind [...]]]></description>
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		<title>The Thinkshift Credibility Quotient Goes Beta</title>
		<link>http://www.thinkshiftcom.com/blog/2009/05/14/the-thinkshift-credibility-quotient-goes-beta/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/05/14/the-thinkshift-credibility-quotient-goes-beta/#comments</comments>
		<pubDate>Fri, 15 May 2009 03:10:52 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=184</guid>
		<description><![CDATA[I&#8217;m excited to report that the Thinkshift® Credibility Quotient™ is ready for public consumption: we are beta testing it now, and would love your feedback.
We&#8217;ve been working on the CQ (as we call it in-house) for some time, and it&#8217;s exciting because as far as we know, this is the first system for measuring the credibility of [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Simplicity at the Academy of Sciences</title>
		<link>http://www.thinkshiftcom.com/blog/2008/09/24/simplicity-at-the-academy-of-sciences/</link>
		<comments>http://www.thinkshiftcom.com/blog/2008/09/24/simplicity-at-the-academy-of-sciences/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 04:46:09 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[architecture]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=27</guid>
		<description><![CDATA[I played hooky earlier this week to visit the California Academy of Sciences’ new building in Golden Gate Park. It’s a beautiful, airy construction, a model of sustainable architecture from the lower level “water planet” of aquariums teeming with amazing sealife to the undulating 2.5-acre green roof of native plants. Critics are justifiably gushing. (See Nicolai [...]]]></description>
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