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	<title>SHIFTid &#187; communications strategy</title>
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	<link>http://www.thinkshiftcom.com/blog</link>
	<description>Thinkshift blog on communications &#38; sustainability</description>
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		<title>Sustainability Gains from Gaming</title>
		<link>http://www.thinkshiftcom.com/blog/2011/09/01/sustainability-gains-from-gaming/</link>
		<comments>http://www.thinkshiftcom.com/blog/2011/09/01/sustainability-gains-from-gaming/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 02:50:43 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[alternative transportation]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=609</guid>
		<description><![CDATA[The Business Council on Climate Change presented a program last week on how games are inspiring ways to get people on board with sustainable behavior change. The presenters, from Blue Shield, Sabre Holdings, SunPower and RideSpring, all had great stories to tell about how their interactive contests are inspiring people to increase their environmental efforts, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CNGVC Newsletter Ranks High in Quarterly List</title>
		<link>http://www.thinkshiftcom.com/blog/2010/09/28/cngvc-newsletter-ranks-high-in-quarterly-list/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/09/28/cngvc-newsletter-ranks-high-in-quarterly-list/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 03:05:17 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[alternative transportation]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[clean transportation]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[publications]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=515</guid>
		<description><![CDATA[The e-newsletter Thinkshift produces for the California Natural Gas Vehicle Coalition (CNGVC) has once again made the quarterly Vertical Response 500 list, this time at number 17—up from 264. The e-mail marketing award recognizes top-performing Vertical Response customers. To qualify, customers must send four or more e-mails and achieve average open rates above 20 percent [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CNGVC Newsletter Earns Marketing Kudos</title>
		<link>http://www.thinkshiftcom.com/blog/2010/07/28/cngvc-newsletter-earns-marketing-kudos/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/07/28/cngvc-newsletter-earns-marketing-kudos/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 17:37:14 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[alternative transportation]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[project profiles]]></category>
		<category><![CDATA[clean transportation]]></category>
		<category><![CDATA[e-mail]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=483</guid>
		<description><![CDATA[The e-newsletter Thinkshift produces for the California Natural Gas Vehicle Coalition made the Q2 2010 Vertical Response 500 list, at number 264. The quarterly e-mail marketing award recognizes top-performing Vertical Response customers. To qualify, customers must send four or more e-mails and achieve average open rates above 20 percent and click rates above 4 percent. [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/07/28/cngvc-newsletter-earns-marketing-kudos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting Energy Efficiency Out of the Granny Panties Zone</title>
		<link>http://www.thinkshiftcom.com/blog/2010/05/28/getting-energy-efficiency-out-of-the-granny-pants-zone/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/05/28/getting-energy-efficiency-out-of-the-granny-pants-zone/#comments</comments>
		<pubDate>Fri, 28 May 2010 15:10:44 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[energy efficiency]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=464</guid>
		<description><![CDATA[Why don&#8217;t energy efficiency technologies and strategies get people as excited as a Tesla roadster? On the face of it, duh. It&#8217;s the brains of it that make it a head-scratcher. As the American Council for an Energy Efficient Economy reported last year, economic data and the historical record suggest that &#8220;energy efficiency investments can [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Accuracy Is Essential (That&#8217;s Not As Obvious As You&#8217;d Think)</title>
		<link>http://www.thinkshiftcom.com/blog/2010/04/30/accuracy-is-essential/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/04/30/accuracy-is-essential/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 21:57:09 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[Credibility Quotient]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=447</guid>
		<description><![CDATA[Accuracy is essential to credibility. Duh, right? Yet organizations miss the accuracy boat all the time. And even one or two innocuous slip-ups can cast doubt on everything you say. Just look at the &#8220;climategate&#8221; kerfuffle, where a few questionable (stolen) e-mails between scientists were taken to indicate rot at the heart of all their [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>The Upside of Transparency: Why It&#8217;s Worth the Risk</title>
		<link>http://www.thinkshiftcom.com/blog/2010/01/27/the-upside-of-transparency-why-its-worth-the-risk/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/01/27/the-upside-of-transparency-why-its-worth-the-risk/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 18:38:42 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[Credibility Quotient]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[universities]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[environment]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=384</guid>
		<description><![CDATA[Current talk about the Obama Administration&#8217;s trouble with transparency reveals a strong parallel with sustainability-oriented businesses: it&#8217;s easy (and sounds so nice) to say you&#8217;re committed to transparency; try to deliver on that promise and you&#8217;re likely to encounter walls of uncertainty, fear, and bureaucratic resistance. When transparency means revealing unfavorable or unflattering information (and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Works When Communicating About Climate and More</title>
		<link>http://www.thinkshiftcom.com/blog/2009/11/19/364/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/11/19/364/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 18:06:01 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[universities]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[clean tech]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=364</guid>
		<description><![CDATA[I wrote in April about what decision science research tells us about how people respond to environmental issues and what that means for communicators. Now the Center for Research on Environmental Decisions (CRED) at Columbia University has released an illustrated guide to the psychology of climate change communication—handily summarized by Grist blogger Jonathan Hiskes here. [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/11/19/364/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CNGVC Site Wins W3 Award</title>
		<link>http://www.thinkshiftcom.com/blog/2009/10/23/cngvc-site-wins-w3-award/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/10/23/cngvc-site-wins-w3-award/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 03:24:34 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[alternative transportation]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[project profiles]]></category>
		<category><![CDATA[clean transportation]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=347</guid>
		<description><![CDATA[I&#8217;m happy to report that the website we launched early this year for the California Natural Gas Vehicle Coalition won a 2009 W3 Silver Award in the green websites category—kudos to David Kerr, our design partner on the project, and congratulations to the Coalition project team. W3 awards honor outstanding websites, web advertising, and web [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/10/23/cngvc-site-wins-w3-award/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Procrastination, the Enemy of Sustainable Communications</title>
		<link>http://www.thinkshiftcom.com/blog/2009/10/12/procrastination-the-enemy-of-sustainable-communications/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/10/12/procrastination-the-enemy-of-sustainable-communications/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 01:28:16 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=325</guid>
		<description><![CDATA[It’s easy to push the maintenance part of communications work to the back burner. So many pressing things to do and so little time! You don’t keep the website quite as current as it could be. Sales has been doing fine without those backgrounders—surely they can wait a few more weeks? Ditto, refining the messaging [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/10/12/procrastination-the-enemy-of-sustainable-communications/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FTC&#8217;s Draft Green Guides Set a High Bar</title>
		<link>http://www.thinkshiftcom.com/blog/2009/09/30/ftcs-draft-green-guides-set-a-high-bar/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/09/30/ftcs-draft-green-guides-set-a-high-bar/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 01:34:27 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=317</guid>
		<description><![CDATA[Companies making vague and poorly supported environmental claims are about to get a smackdown from the Federal Trade Commission&#8217;s upcoming revised Guides for the Use of Environmental Marketing Claims (aka Green Guides), according to Victor Bell of Environmental Packaging International, which has been giving the agency feedback on the long-awaited revision. That is, if the [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/09/30/ftcs-draft-green-guides-set-a-high-bar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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