SHIFTid » green marketing http://www.thinkshiftcom.com/blog Thinkshift blog on communications & sustainability Thu, 29 Jul 2010 19:25:44 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Motivation and Green Marketing: We’ve Got It Half Right http://www.thinkshiftcom.com/blog/2010/07/28/motivation-and-green-marketing/ http://www.thinkshiftcom.com/blog/2010/07/28/motivation-and-green-marketing/#comments Thu, 29 Jul 2010 00:56:17 +0000 Carolyn McMaster http://www.thinkshiftcom.com/blog/?p=492 http://www.thinkshiftcom.com/blog/2010/07/28/motivation-and-green-marketing/feed/ 0 How Bad Comparisons Kill Credibility http://www.thinkshiftcom.com/blog/2010/07/28/how-bad-comparisons-kill-credibility/ http://www.thinkshiftcom.com/blog/2010/07/28/how-bad-comparisons-kill-credibility/#comments Wed, 28 Jul 2010 18:42:56 +0000 Sandra Stewart http://www.thinkshiftcom.com/blog/?p=487 http://www.thinkshiftcom.com/blog/2010/07/28/how-bad-comparisons-kill-credibility/feed/ 0 Three Key Elements in Supporting Green Claims http://www.thinkshiftcom.com/blog/2010/05/24/three-key-elements-in-supporting-green-claims/ http://www.thinkshiftcom.com/blog/2010/05/24/three-key-elements-in-supporting-green-claims/#comments Mon, 24 May 2010 19:05:51 +0000 Sandra Stewart http://www.thinkshiftcom.com/blog/?p=467 http://www.thinkshiftcom.com/blog/2010/05/24/three-key-elements-in-supporting-green-claims/feed/ 0 More Transparent Transparency? http://www.thinkshiftcom.com/blog/2010/02/25/more-transparent-transparency/ http://www.thinkshiftcom.com/blog/2010/02/25/more-transparent-transparency/#comments Thu, 25 Feb 2010 18:15:43 +0000 Carolyn McMaster http://www.thinkshiftcom.com/blog/?p=403 http://www.thinkshiftcom.com/blog/2010/02/25/more-transparent-transparency/feed/ 0 World’s Best Opinion, Right Here http://www.thinkshiftcom.com/blog/2010/02/23/worlds-best-0pinion-right-here/ http://www.thinkshiftcom.com/blog/2010/02/23/worlds-best-0pinion-right-here/#comments Wed, 24 Feb 2010 06:00:15 +0000 Sandra Stewart http://www.thinkshiftcom.com/blog/?p=395 http://www.thinkshiftcom.com/blog/2010/02/23/worlds-best-0pinion-right-here/feed/ 0 Matching Mouth to Money http://www.thinkshiftcom.com/blog/2010/02/14/matching-money-with-mouth/ http://www.thinkshiftcom.com/blog/2010/02/14/matching-money-with-mouth/#comments Mon, 15 Feb 2010 03:51:49 +0000 Sandra Stewart http://www.thinkshiftcom.com/blog/?p=390 http://www.thinkshiftcom.com/blog/2010/02/14/matching-money-with-mouth/feed/ 0 The Upside of Transparency: Why It’s Worth the Risk http://www.thinkshiftcom.com/blog/2010/01/27/the-upside-of-transparency-why-its-worth-the-risk/ http://www.thinkshiftcom.com/blog/2010/01/27/the-upside-of-transparency-why-its-worth-the-risk/#comments Wed, 27 Jan 2010 18:38:42 +0000 Sandra Stewart http://www.thinkshiftcom.com/blog/?p=384 http://www.thinkshiftcom.com/blog/2010/01/27/the-upside-of-transparency-why-its-worth-the-risk/feed/ 0 If ‘Greener Than Thou’ Doesn’t Work, What Does? http://www.thinkshiftcom.com/blog/2010/01/25/if-greener-than-thou-doesnt-work-what-does/ http://www.thinkshiftcom.com/blog/2010/01/25/if-greener-than-thou-doesnt-work-what-does/#comments Tue, 26 Jan 2010 00:48:30 +0000 Carolyn McMaster http://www.thinkshiftcom.com/blog/?p=374 http://www.thinkshiftcom.com/blog/2010/01/25/if-greener-than-thou-doesnt-work-what-does/feed/ 0 What Works When Communicating About Climate and More http://www.thinkshiftcom.com/blog/2009/11/19/364/ http://www.thinkshiftcom.com/blog/2009/11/19/364/#comments Thu, 19 Nov 2009 18:06:01 +0000 Sandra Stewart http://www.thinkshiftcom.com/blog/?p=364 http://www.thinkshiftcom.com/blog/2009/11/19/364/feed/ 0 How to Spot Greenwash http://www.thinkshiftcom.com/blog/2009/11/05/how-to-spot-greenwash/ http://www.thinkshiftcom.com/blog/2009/11/05/how-to-spot-greenwash/#comments Thu, 05 Nov 2009 19:33:16 +0000 Carolyn McMaster http://www.thinkshiftcom.com/blog/?p=312 http://www.thinkshiftcom.com/blog/2009/11/05/how-to-spot-greenwash/feed/ 1