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	<title>SHIFTid &#187; marketing</title>
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	<link>http://www.thinkshiftcom.com/blog</link>
	<description>Thinkshift blog on communications &#38; sustainability</description>
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		<title>CNGVC Newsletter Earns Marketing Kudos</title>
		<link>http://www.thinkshiftcom.com/blog/2010/07/28/cngvc-newsletter-earns-marketing-kudos/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/07/28/cngvc-newsletter-earns-marketing-kudos/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 17:37:14 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[alternative transportation]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[project profiles]]></category>
		<category><![CDATA[clean transportation]]></category>
		<category><![CDATA[e-mail]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=483</guid>
		<description><![CDATA[The e-newsletter Thinkshift produces for the California Natural Gas Vehicle Coalition made the Q2 2010 Vertical Response 500 list, at number 264. The quarterly e-mail marketing award recognizes top-performing Vertical Response customers. To qualify, customers must send four or more e-mails and achieve average open rates above 20 percent and click rates above 4 percent. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips for Writing Better Bios</title>
		<link>http://www.thinkshiftcom.com/blog/2010/04/23/tips-for-writing-better-bios/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/04/23/tips-for-writing-better-bios/#comments</comments>
		<pubDate>Sat, 24 Apr 2010 01:35:51 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=443</guid>
		<description><![CDATA[We&#8217;ve been working with clients lately on bios/profiles for websites and backgrounders, and it&#8217;s reminded me of how difficult it is for most people to write about themselves—or even get comfortable with what someone else writes about them. Faced with a bio request, people often retreat to the safe familiarity of resume-style recitations: jobs,  accomplishments, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Sloppy Presentation Kills Credibility</title>
		<link>http://www.thinkshiftcom.com/blog/2010/01/17/how-sloppy-presentation-kills-credibility/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/01/17/how-sloppy-presentation-kills-credibility/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 03:52:02 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Credibility Quotient]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=371</guid>
		<description><![CDATA[Organizations tend to extremes when it comes to the presentation aspect of marketing communications. Some obsess on it to the point of overlooking other important needs—like having something compelling to present. But many others seem to believe, like the woman who went to an executive job interview in flip-flops (true story), that people will dig [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/01/17/how-sloppy-presentation-kills-credibility/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lack of Clarity Can Mean Lack of Credibility</title>
		<link>http://www.thinkshiftcom.com/blog/2009/11/02/lack-of-clarity-can-mean-lack-of-credibility/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/11/02/lack-of-clarity-can-mean-lack-of-credibility/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 03:53:40 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Credibility Quotient]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[clean tech]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=350</guid>
		<description><![CDATA[We love engineers. We work with a lot of them, and appreciate their analytical minds and openness to well-supported suggestions. But engineers should not be writing marketing copy. Alas, in the world of clean tech (and sometimes other sustainability sectors) it seems they often do. The result for most readers is a lack of clarity. [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/11/02/lack-of-clarity-can-mean-lack-of-credibility/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Bringing Statistics Down to Earth</title>
		<link>http://www.thinkshiftcom.com/blog/2009/08/20/bringing-statistics-down-to-earth/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/08/20/bringing-statistics-down-to-earth/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 18:05:42 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=298</guid>
		<description><![CDATA[Communicating about sustainability inevitably means communicating about statistics—something I think it&#8217;s fair to say we all struggle to do well. How do you make huge numbers, often measuring things that are invisible to us (carbon dioxide emissions, kilowatt hours), meaningful enough to make an impression on people? Carolyn addressed this earlier this year, providing a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bad Language: Why &#8216;Consumer&#8217; Should Get the Boot</title>
		<link>http://www.thinkshiftcom.com/blog/2009/08/03/bad-language-why-consumer-should-get-the-boot/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/08/03/bad-language-why-consumer-should-get-the-boot/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 17:47:19 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=275</guid>
		<description><![CDATA[I like to work myself into a good froth before posting one of an occasional series of rants on words and phrases that make me want to spit nails. And I&#8217;m finally there on consumer, used to identify a person or people (as opposed to business jargon for a market sector). In fact, I&#8217;ve stewed [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>&#8216;Know Your Audience&#8217; Applies to Sustainability, Too</title>
		<link>http://www.thinkshiftcom.com/blog/2009/06/08/know-your-audience-applies-to-sustainability-too/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/06/08/know-your-audience-applies-to-sustainability-too/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 17:30:06 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=232</guid>
		<description><![CDATA[In an article from Environmental Leader, IBM Global Business Services’ Corporate Sustainability leader, Jeff Hittner, likens companies’ approach to CSR to the early days of the Internet, when “People would come to us and say, ‘Wow. We need a Web site.’ We’d ask what their customers wanted in a Web site and they’d say ‘We don’t [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/06/08/know-your-audience-applies-to-sustainability-too/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Thinkshift Credibility Quotient Goes Beta</title>
		<link>http://www.thinkshiftcom.com/blog/2009/05/14/the-thinkshift-credibility-quotient-goes-beta/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/05/14/the-thinkshift-credibility-quotient-goes-beta/#comments</comments>
		<pubDate>Fri, 15 May 2009 03:10:52 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=184</guid>
		<description><![CDATA[I&#8217;m excited to report that the Thinkshift® Credibility Quotient™ is ready for public consumption: we are beta testing it now, and would love your feedback. We&#8217;ve been working on the CQ (as we call it in-house) for some time, and it&#8217;s exciting because as far as we know, this is the first system for measuring the credibility [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/05/14/the-thinkshift-credibility-quotient-goes-beta/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Betting on the Future</title>
		<link>http://www.thinkshiftcom.com/blog/2009/04/25/betting-on-the-future/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/04/25/betting-on-the-future/#comments</comments>
		<pubDate>Sat, 25 Apr 2009 23:42:39 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[business]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=164</guid>
		<description><![CDATA[New Yorker financial columnist James Surowiecki tells the tale of two cereal companies&#8217; approach to the Depression in his April 20 column (&#8220;Hanging Tough&#8221;): Post cut its ad budget, while Kellogg doubled its budget, moved into a new medium, and gave a major push to a new product (Rice Krispies). The result: By 1933, even [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/04/25/betting-on-the-future/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>For Whose Convenience?</title>
		<link>http://www.thinkshiftcom.com/blog/2009/03/01/for-whose-convenience/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/03/01/for-whose-convenience/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 05:16:17 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=102</guid>
		<description><![CDATA[“For your convenience.” Just contemplating that phrase generates a flare of irritation and bad memories. “For your convenience, we no longer offer phone support.” “For your convenience, you must now walk around the building to enter.” “For your convenience, we can offer you a four-hour appointment window.” And so on. I assume businesses and institutions [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/03/01/for-whose-convenience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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