<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>SHIFTid &#187; Miscellaneous</title>
	<atom:link href="http://www.thinkshiftcom.com/blog/category/miscellaneous/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.thinkshiftcom.com/blog</link>
	<description>Thinkshift blog on communications &#38; sustainability</description>
	<lastBuildDate>Mon, 06 Feb 2012 17:08:46 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>California Gets Benefit Corporations</title>
		<link>http://www.thinkshiftcom.com/blog/2011/10/11/california-gets-benefit-corporations/</link>
		<comments>http://www.thinkshiftcom.com/blog/2011/10/11/california-gets-benefit-corporations/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 23:53:12 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[B Corporations]]></category>
		<category><![CDATA[policy]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=617</guid>
		<description><![CDATA[Sunday marked a real milestone for sustainable business: California Governor Jerry Brown signed AB 361, making benefit corporations a legal form in the nation’s largest economy. Rather than repeating my previous post, I’ll give the bill’s author, Assemblymember Jared Huffman (D-San Rafael), the floor. Under AB 361, he noted in announcing the signing, “businesses can [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2011/10/11/california-gets-benefit-corporations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Benefit Corporation Bill Goes to Governor</title>
		<link>http://www.thinkshiftcom.com/blog/2011/08/30/benefit-corporation-bill-goes-to-governor/</link>
		<comments>http://www.thinkshiftcom.com/blog/2011/08/30/benefit-corporation-bill-goes-to-governor/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 03:22:12 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[B Corporations]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[policy]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=602</guid>
		<description><![CDATA[The California benefit corporation bill, AB 361, has passed through both houses of the state Legislature and is now on Governor Jerry Brown&#8217;s desk. He has 12 days to sign or veto it. As I said in my previous post on this groundbreaking bill, AB 361 is important because as sustainable businesses grow, they often [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2011/08/30/benefit-corporation-bill-goes-to-governor/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Good News, Bad News: Paper&#8217;s Environmental Impact</title>
		<link>http://www.thinkshiftcom.com/blog/2011/08/04/good-news-bad-news-papers-environmental-impact/</link>
		<comments>http://www.thinkshiftcom.com/blog/2011/08/04/good-news-bad-news-papers-environmental-impact/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 19:37:18 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[paper]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=590</guid>
		<description><![CDATA[As marketers, we&#8217;re acutely aware of paper use—we handle all kinds of print projects for clients, and paper appears in nearly every aspect of modern life, in packaging, personal and home products, and so on. I even own a hat made of paper (recycled). The bad news is, paper use is on the rise globally, [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2011/08/04/good-news-bad-news-papers-environmental-impact/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why We Must Defeat Prop. 23, the Green Jobs Killer</title>
		<link>http://www.thinkshiftcom.com/blog/2010/10/06/why-we-must-defeat-prop-23-the-green-jobs-killer/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/10/06/why-we-must-defeat-prop-23-the-green-jobs-killer/#comments</comments>
		<pubDate>Wed, 06 Oct 2010 23:51:20 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[global warming]]></category>
		<category><![CDATA[green jobs]]></category>
		<category><![CDATA[Prop. 23]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=529</guid>
		<description><![CDATA[I don&#8217;t usually write about politics in this blog, but there&#8217;s a proposition on California&#8217;s November ballot that would be so damaging to green, sustainable, and clean tech businesses, I just have to speak out: if you&#8217;re a California voter, please vote no on Prop. 23, aka the Dirty Energy Proposition. If passed, Prop. 23 [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/10/06/why-we-must-defeat-prop-23-the-green-jobs-killer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Notes from Europe: Bicycles, Windmills, and a Volcano</title>
		<link>http://www.thinkshiftcom.com/blog/2010/05/01/notes-from-europe-bicycles-windmills-and-a-volcano/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/05/01/notes-from-europe-bicycles-windmills-and-a-volcano/#comments</comments>
		<pubDate>Sun, 02 May 2010 01:04:14 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=452</guid>
		<description><![CDATA[Spending three weeks on vacation in northern Europe—mostly Amsterdam and Berlin—made me think about the ways we can pretty easily live a little &#8220;smaller.&#8221; Europeans live in smaller spaces, use less stuff, and reuse much more. They don&#8217;t seem as obsessed with green and sustainable as I thought they might be, but it could just [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/05/01/notes-from-europe-bicycles-windmills-and-a-volcano/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Hub Seeks to Spur Sustainable Enterprises</title>
		<link>http://www.thinkshiftcom.com/blog/2010/03/28/hub-seeks-to-spur-sustainable-enterprises/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/03/28/hub-seeks-to-spur-sustainable-enterprises/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 02:30:40 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[Hub]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=428</guid>
		<description><![CDATA[We&#8217;re looking forward to joining Hub Bay Area with the May 1 opening of its new San Francisco space—8,600 square feet in the Chronicle building, encompassing offices, coworking spaces, meeting rooms, event spaces, and an art gallery. Hub Bay Area is part of a loose organization of Hubs around the world designed to provide people [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/03/28/hub-seeks-to-spur-sustainable-enterprises/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Getting Over the Obsession with Word Repetition</title>
		<link>http://www.thinkshiftcom.com/blog/2010/03/08/obsession-over-word-repetition/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/03/08/obsession-over-word-repetition/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 07:04:06 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=405</guid>
		<description><![CDATA[I usually blog about bigger-picture communications strategy issues, but my alter ego the Grammar Queen has been fighting to get out over the weird obsession with word repetition. We hear from clients all the time, when reviewing all kinds of writing—articles, marketing copy, taglines—&#8221;But isn&#8217;t it bad to repeat a word?&#8221; Sometimes it is. Sometimes [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/03/08/obsession-over-word-repetition/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Matching Mouth to Money</title>
		<link>http://www.thinkshiftcom.com/blog/2010/02/14/matching-money-with-mouth/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/02/14/matching-money-with-mouth/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 03:51:49 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[green marketing]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[environment]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=390</guid>
		<description><![CDATA[The phrase &#8220;put your money where your mouth is&#8221;  has been coming up a lot here lately—in part due to our work with New Resource Bank, which lets sustainability-minded businesses, nonprofits, and individuals do just that, and in part due to our decision to join 1% for the Planet. If you&#8217;re not familiar with it, [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/02/14/matching-money-with-mouth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Survey Says: More About the Questioners Than the Respondents</title>
		<link>http://www.thinkshiftcom.com/blog/2009/10/01/survey-says-more-about-the-questioners-than-the-respondents/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/10/01/survey-says-more-about-the-questioners-than-the-respondents/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 02:12:06 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[global warming]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=321</guid>
		<description><![CDATA[Do a survey about attitudes on any sustainability topic and it will get reported. And commented upon. And tweeted and retweeted. Everyone&#8217;s looking for insights on the cultural moment—or something that looks like insights because it has a number attached to it. But what do surveys (about sustainability or anything else) really tell us? More [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/10/01/survey-says-more-about-the-questioners-than-the-respondents/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bringing Things Down to Size</title>
		<link>http://www.thinkshiftcom.com/blog/2009/04/29/bringing-things-down-to-size/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/04/29/bringing-things-down-to-size/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 21:47:30 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[stories]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=168</guid>
		<description><![CDATA[Big numbers without context are rife in discussions about climate change (not to mention the state of the nation&#8217;s economy). I find it annoying: if you say you will eliminate XX tons of CO2 but don&#8217;t provide context or state it as a percentage of what&#8217;s possible, it isn&#8217;t informative. But providing context often isn&#8217;t [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/04/29/bringing-things-down-to-size/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

