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	<title>SHIFTid &#187; Miscellaneous</title>
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	<link>http://www.thinkshiftcom.com/blog</link>
	<description>Thinkshift blog on communications &#38; sustainability</description>
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		<title>Notes from Europe: Bicycles, Windmills, and a Volcano</title>
		<link>http://www.thinkshiftcom.com/blog/2010/05/01/notes-from-europe-bicycles-windmills-and-a-volcano/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/05/01/notes-from-europe-bicycles-windmills-and-a-volcano/#comments</comments>
		<pubDate>Sun, 02 May 2010 01:04:14 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=452</guid>
		<description><![CDATA[Spending three weeks on vacation in northern Europe—mostly Amsterdam and Berlin—made me think about the ways we can pretty easily live a little &#8220;smaller.&#8221; Europeans live in smaller spaces, use less stuff, and reuse much more. They don&#8217;t seem as obsessed with green and sustainable as I thought they might be, but it could just [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Hub Seeks to Spur Sustainable Enterprises</title>
		<link>http://www.thinkshiftcom.com/blog/2010/03/28/hub-seeks-to-spur-sustainable-enterprises/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/03/28/hub-seeks-to-spur-sustainable-enterprises/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 02:30:40 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[Hub]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=428</guid>
		<description><![CDATA[We&#8217;re looking forward to joining Hub Bay Area with the May 1 opening of its new San Francisco space—8,600 square feet in the Chronicle building, encompassing offices, coworking spaces, meeting rooms, event spaces, and an art gallery.
Hub Bay Area is part of a loose organization of Hubs around the world designed to provide people who [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Getting Over the Obsession with Word Repetition</title>
		<link>http://www.thinkshiftcom.com/blog/2010/03/08/obsession-over-word-repetition/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/03/08/obsession-over-word-repetition/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 07:04:06 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=405</guid>
		<description><![CDATA[I usually blog about bigger-picture communications strategy issues, but my alter ego the Grammar Queen has been fighting to get out over the weird obsession with word repetition.
We hear from clients all the time, when reviewing all kinds of writing—articles, marketing copy, taglines—&#8221;But isn&#8217;t it bad to repeat a word?&#8221; Sometimes it is. Sometimes it&#8217;s [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Matching Mouth to Money</title>
		<link>http://www.thinkshiftcom.com/blog/2010/02/14/matching-money-with-mouth/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/02/14/matching-money-with-mouth/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 03:51:49 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[environment]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=390</guid>
		<description><![CDATA[The phrase &#8220;put your money where your mouth is&#8221;  has been coming up a lot here lately—in part due to our work with New Resource Bank, which lets sustainability-minded businesses, nonprofits, and individuals do just that, and in part due to our decision to join 1% for the Planet.
If you&#8217;re not familiar with it, 1% [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Survey Says: More About the Questioners Than the Respondents</title>
		<link>http://www.thinkshiftcom.com/blog/2009/10/01/survey-says-more-about-the-questioners-than-the-respondents/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/10/01/survey-says-more-about-the-questioners-than-the-respondents/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 02:12:06 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[global warming]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=321</guid>
		<description><![CDATA[Do a survey about attitudes on any sustainability topic and it will get reported. And commented upon. And tweeted and retweeted. Everyone&#8217;s looking for insights on the cultural moment—or something that looks like insights because it has a number attached to it.
But what do surveys (about sustainability or anything else) really tell us? More and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Bringing Things Down to Size</title>
		<link>http://www.thinkshiftcom.com/blog/2009/04/29/bringing-things-down-to-size/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/04/29/bringing-things-down-to-size/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 21:47:30 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[stories]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=168</guid>
		<description><![CDATA[Big numbers without context are rife in discussions about climate change (not to mention the state of the nation&#8217;s economy). I find it annoying: if you say you will eliminate XX tons of CO2 but don&#8217;t provide context or state it as a percentage of what&#8217;s possible, it isn&#8217;t informative.
But providing context often isn&#8217;t easy, [...]]]></description>
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		<slash:comments>1</slash:comments>
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