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	<title>SHIFTid &#187; renewable energy</title>
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		<title>Be Upfront About Your Challenges</title>
		<link>http://www.thinkshiftcom.com/blog/2009/03/11/be-upfront-about-your-challenges/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/03/11/be-upfront-about-your-challenges/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 00:34:18 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[alternative transportation]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[renewable energy]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[persuasion]]></category>

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		<description><![CDATA[For companies introducing advanced technologies, one key to credible communications is honesty about the challenges you face—market barriers, infrastructure gaps, and the like. People often think they can head off market skepticism by putting on a brave (problem-free) face, but that can backfire.

People who understand the challenges may assume that you don’t—or that you don’t [...]]]></description>
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