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	<title>SHIFTid &#187; sustainability</title>
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	<description>Thinkshift blog on communications &#38; sustainability</description>
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		<title>California Gets Benefit Corporations</title>
		<link>http://www.thinkshiftcom.com/blog/2011/10/11/california-gets-benefit-corporations/</link>
		<comments>http://www.thinkshiftcom.com/blog/2011/10/11/california-gets-benefit-corporations/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 23:53:12 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[B Corporations]]></category>
		<category><![CDATA[policy]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=617</guid>
		<description><![CDATA[Sunday marked a real milestone for sustainable business: California Governor Jerry Brown signed AB 361, making benefit corporations a legal form in the nation’s largest economy. Rather than repeating my previous post, I’ll give the bill’s author, Assemblymember Jared Huffman (D-San Rafael), the floor. Under AB 361, he noted in announcing the signing, “businesses can [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2011/10/11/california-gets-benefit-corporations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sustainability Gains from Gaming</title>
		<link>http://www.thinkshiftcom.com/blog/2011/09/01/sustainability-gains-from-gaming/</link>
		<comments>http://www.thinkshiftcom.com/blog/2011/09/01/sustainability-gains-from-gaming/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 02:50:43 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[alternative transportation]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=609</guid>
		<description><![CDATA[The Business Council on Climate Change presented a program last week on how games are inspiring ways to get people on board with sustainable behavior change. The presenters, from Blue Shield, Sabre Holdings, SunPower and RideSpring, all had great stories to tell about how their interactive contests are inspiring people to increase their environmental efforts, [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2011/09/01/sustainability-gains-from-gaming/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Benefit Corporation Bill Goes to Governor</title>
		<link>http://www.thinkshiftcom.com/blog/2011/08/30/benefit-corporation-bill-goes-to-governor/</link>
		<comments>http://www.thinkshiftcom.com/blog/2011/08/30/benefit-corporation-bill-goes-to-governor/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 03:22:12 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[B Corporations]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[policy]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=602</guid>
		<description><![CDATA[The California benefit corporation bill, AB 361, has passed through both houses of the state Legislature and is now on Governor Jerry Brown&#8217;s desk. He has 12 days to sign or veto it. As I said in my previous post on this groundbreaking bill, AB 361 is important because as sustainable businesses grow, they often [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2011/08/30/benefit-corporation-bill-goes-to-governor/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Good News, Bad News: Paper&#8217;s Environmental Impact</title>
		<link>http://www.thinkshiftcom.com/blog/2011/08/04/good-news-bad-news-papers-environmental-impact/</link>
		<comments>http://www.thinkshiftcom.com/blog/2011/08/04/good-news-bad-news-papers-environmental-impact/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 19:37:18 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[paper]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=590</guid>
		<description><![CDATA[As marketers, we&#8217;re acutely aware of paper use—we handle all kinds of print projects for clients, and paper appears in nearly every aspect of modern life, in packaging, personal and home products, and so on. I even own a hat made of paper (recycled). The bad news is, paper use is on the rise globally, [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2011/08/04/good-news-bad-news-papers-environmental-impact/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>California Considers Benefit Corporations</title>
		<link>http://www.thinkshiftcom.com/blog/2011/07/28/california-considers-benefit-corporations/</link>
		<comments>http://www.thinkshiftcom.com/blog/2011/07/28/california-considers-benefit-corporations/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 14:59:54 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[sustainability]]></category>
		<category><![CDATA[B Corporations]]></category>
		<category><![CDATA[environment]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=572</guid>
		<description><![CDATA[Sustainability-oriented businesses based in California may soon be able to choose a corporate form that bakes their social and environmental commitments into their legal business structure. AB 361, introduced by North Bay Assemblymember Jared Huffman, would establish benefit corporations as a legal corporate form. The bill is scheduled for a hearing August 15 in the [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2011/07/28/california-considers-benefit-corporations/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Thinkshift Communications Becomes a B Corp</title>
		<link>http://www.thinkshiftcom.com/blog/2010/11/09/thinkshift-communications-becomes-a-b-corp/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/11/09/thinkshift-communications-becomes-a-b-corp/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 03:47:07 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[sustainability]]></category>
		<category><![CDATA[Thinkshift news]]></category>
		<category><![CDATA[B Corporations]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=569</guid>
		<description><![CDATA[We are excited to announce that Thinkshift has become a Certified B CorporationTM. “What’s that?” you might be asking. A B Corporation is a new kind of company that works to have a positive social and environmental impact (“B” is for benefit). B Corps meet rigorous standards of social and environmental performance. They also amend [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/11/09/thinkshift-communications-becomes-a-b-corp/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sustainability Reporting Coming of Age?</title>
		<link>http://www.thinkshiftcom.com/blog/2010/05/31/sustainability-reporting-coming-of-age/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/05/31/sustainability-reporting-coming-of-age/#comments</comments>
		<pubDate>Mon, 31 May 2010 20:13:55 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainability reporting]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communications]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=470</guid>
		<description><![CDATA[The Amsterdam Global Conference on Sustainability and Transparency wrapped up a couple of days ago, and the website is a source of wonky sustainability fun. The Global Reporting Initiative (GRI), which advocates for transparent and reliable sustainability reporting and created the Sustainability Reporting Framework, produced the conference. The event saw the release of Carrots and [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/05/31/sustainability-reporting-coming-of-age/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting Energy Efficiency Out of the Granny Panties Zone</title>
		<link>http://www.thinkshiftcom.com/blog/2010/05/28/getting-energy-efficiency-out-of-the-granny-pants-zone/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/05/28/getting-energy-efficiency-out-of-the-granny-pants-zone/#comments</comments>
		<pubDate>Fri, 28 May 2010 15:10:44 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[energy efficiency]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=464</guid>
		<description><![CDATA[Why don&#8217;t energy efficiency technologies and strategies get people as excited as a Tesla roadster? On the face of it, duh. It&#8217;s the brains of it that make it a head-scratcher. As the American Council for an Energy Efficient Economy reported last year, economic data and the historical record suggest that &#8220;energy efficiency investments can [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/05/28/getting-energy-efficiency-out-of-the-granny-pants-zone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hub Seeks to Spur Sustainable Enterprises</title>
		<link>http://www.thinkshiftcom.com/blog/2010/03/28/hub-seeks-to-spur-sustainable-enterprises/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/03/28/hub-seeks-to-spur-sustainable-enterprises/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 02:30:40 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[Hub]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=428</guid>
		<description><![CDATA[We&#8217;re looking forward to joining Hub Bay Area with the May 1 opening of its new San Francisco space—8,600 square feet in the Chronicle building, encompassing offices, coworking spaces, meeting rooms, event spaces, and an art gallery. Hub Bay Area is part of a loose organization of Hubs around the world designed to provide people [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/03/28/hub-seeks-to-spur-sustainable-enterprises/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Matching Mouth to Money</title>
		<link>http://www.thinkshiftcom.com/blog/2010/02/14/matching-money-with-mouth/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/02/14/matching-money-with-mouth/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 03:51:49 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[green marketing]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[environment]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=390</guid>
		<description><![CDATA[The phrase &#8220;put your money where your mouth is&#8221;  has been coming up a lot here lately—in part due to our work with New Resource Bank, which lets sustainability-minded businesses, nonprofits, and individuals do just that, and in part due to our decision to join 1% for the Planet. If you&#8217;re not familiar with it, [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/02/14/matching-money-with-mouth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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