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	<title>SHIFTid &#187; universities</title>
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	<description>Thinkshift blog on communications &#38; sustainability</description>
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		<title>The Upside of Transparency: Why It&#8217;s Worth the Risk</title>
		<link>http://www.thinkshiftcom.com/blog/2010/01/27/the-upside-of-transparency-why-its-worth-the-risk/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/01/27/the-upside-of-transparency-why-its-worth-the-risk/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 18:38:42 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Credibility Quotient]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[universities]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[environment]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=384</guid>
		<description><![CDATA[Current talk about the Obama Administration&#8217;s trouble with transparency reveals a strong parallel with sustainability-oriented businesses: it&#8217;s easy (and sounds so nice) to say you&#8217;re committed to transparency; try to deliver on that promise and you&#8217;re likely to encounter walls of uncertainty, fear, and bureaucratic resistance.
When transparency means revealing unfavorable or unflattering information (and it [...]]]></description>
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		<title>What Works When Communicating About Climate and More</title>
		<link>http://www.thinkshiftcom.com/blog/2009/11/19/364/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/11/19/364/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 18:06:01 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[universities]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[clean tech]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=364</guid>
		<description><![CDATA[I wrote in April about what decision science research tells us about how people respond to environmental issues and what that means for communicators. Now the Center for Research on Environmental Decisions (CRED) at Columbia University has released an illustrated guide to the psychology of climate change communication—handily summarized by Grist blogger Jonathan Hiskes here.
Even [...]]]></description>
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		<title>What Green College Rankings Reveal</title>
		<link>http://www.thinkshiftcom.com/blog/2009/08/25/what-green-college-rankings-reveal/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/08/25/what-green-college-rankings-reveal/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 21:23:57 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[sustainability]]></category>
		<category><![CDATA[universities]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[Princeton Review]]></category>
		<category><![CDATA[Sierra Magazine]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=290</guid>
		<description><![CDATA[Sierra Magazine has released its annual &#8220;Cool Schools&#8221; environmental rankings of U.S. colleges and universities. Their rating appears to be just that—an assessment of the school&#8217;s green hip factor. At least, that&#8217;s what I&#8217;m left to guess. The magazine based its ratings on questionnaires sent to the schools and doesn&#8217;t disclose many details about how [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Usability Issues? Look to Your Content</title>
		<link>http://www.thinkshiftcom.com/blog/2009/07/30/usability-issues-look-to-your-content/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/07/30/usability-issues-look-to-your-content/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 23:56:29 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[universities]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=272</guid>
		<description><![CDATA[People tend to think of website usability as a structural issue: it&#8217;s about intuitive organization, navigation labels that make sense, reasonable page lengths, natural linking. And it is about all those things. What often gets overlooked, though, is content&#8217;s relationship to usability.
In a word, it&#8217;s integral. Does the content deliver what the navigation promises? Does [...]]]></description>
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		<title>Universities: Don&#8217;t Be So Modest About Sustainability</title>
		<link>http://www.thinkshiftcom.com/blog/2009/06/30/university-sustainability-sites-think-seminar-not-survey/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/06/30/university-sustainability-sites-think-seminar-not-survey/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 02:04:23 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[universities]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=263</guid>
		<description><![CDATA[Universities are not generally known as hotbeds of modesty, but you&#8217;d never guess that by looking at university sustainability websites.
One of the most common flaws is a lack of focus on what the university is doing, and how its institutional values and educational commitments influence its approach to sustainability. Instead, many sites speak in generalities [...]]]></description>
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		<title>University Sustainability Sites: Getting Beyond 101</title>
		<link>http://www.thinkshiftcom.com/blog/2009/05/31/university-sustainabilty-sites-getting-beyond-101/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/05/31/university-sustainabilty-sites-getting-beyond-101/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 03:23:34 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[universities]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=200</guid>
		<description><![CDATA[Universities can play a central role in creating a more sustainable way of life, not only by nurturing innovators and educating the next generation in sustainability concepts and technologies, but also by modeling sustainable systems on campus.
Most of the universities we&#8217;ve talked with recognize this, and are taking meaningful steps in those areas. They often [...]]]></description>
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