<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>SHIFTid</title>
	<atom:link href="http://www.thinkshiftcom.com/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.thinkshiftcom.com/blog</link>
	<description>Thinkshift blog on communications &#38; sustainability</description>
	<lastBuildDate>Thu, 29 Jul 2010 19:25:44 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Motivation and Green Marketing: We&#8217;ve Got It Half Right</title>
		<link>http://www.thinkshiftcom.com/blog/2010/07/28/motivation-and-green-marketing/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/07/28/motivation-and-green-marketing/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 00:56:17 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[green marketing]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Daniel Pink]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[RSA]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=492</guid>
		<description><![CDATA[A friend recently alerted me to this great video presentation about motivation based on a presentation by Daniel Pink, whose new book is Drive: The Surprising Truth About What Motivates Us. It got me thinking about how we make assumptions when we&#8217;re communicating about sustainability and marketing green initiatives.
Pink points out that research on what [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/07/28/motivation-and-green-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Bad Comparisons Kill Credibility</title>
		<link>http://www.thinkshiftcom.com/blog/2010/07/28/how-bad-comparisons-kill-credibility/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/07/28/how-bad-comparisons-kill-credibility/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 18:42:56 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Credibility Quotient]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[greenwashing]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=487</guid>
		<description><![CDATA[A recent New York Times report notes that Growth Energy, an ethanol advocacy group, has blanketed the subway station closest to the U.S. Capitol with  ads saying “No beaches have been closed due to  ethanol spills” and calling ethanol “America’s clean fuel.” The article goes on to dispute that claim with a pile [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/07/28/how-bad-comparisons-kill-credibility/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CNGVC Newsletter Earns Marketing Kudos</title>
		<link>http://www.thinkshiftcom.com/blog/2010/07/28/cngvc-newsletter-earns-marketing-kudos/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/07/28/cngvc-newsletter-earns-marketing-kudos/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 17:37:14 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[alternative transportation]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[project profiles]]></category>
		<category><![CDATA[clean transportation]]></category>
		<category><![CDATA[e-mail]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=483</guid>
		<description><![CDATA[The e-newsletter Thinkshift produces for the California Natural Gas Vehicle Coalition made the Q2 2010 Vertical Response 500 list, at number 264.
The quarterly e-mail marketing award recognizes top-performing Vertical Response customers. To qualify, customers must send four or more e-mails and achieve average open rates above 20 percent and click rates above 4 percent. The [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/07/28/cngvc-newsletter-earns-marketing-kudos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sustainability Reporting Coming of Age?</title>
		<link>http://www.thinkshiftcom.com/blog/2010/05/31/sustainability-reporting-coming-of-age/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/05/31/sustainability-reporting-coming-of-age/#comments</comments>
		<pubDate>Mon, 31 May 2010 20:13:55 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainability reporting]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communications]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=470</guid>
		<description><![CDATA[The Amsterdam Global Conference on Sustainability and Transparency wrapped up a couple of days ago, and the website is a source of wonky sustainability fun. The Global Reporting Initiative (GRI), which advocates for transparent and reliable sustainability reporting and created the Sustainability Reporting Framework, produced the conference.
The event saw the release of Carrots and Sticks—Promoting [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/05/31/sustainability-reporting-coming-of-age/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting Energy Efficiency Out of the Granny Panties Zone</title>
		<link>http://www.thinkshiftcom.com/blog/2010/05/28/getting-energy-efficiency-out-of-the-granny-pants-zone/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/05/28/getting-energy-efficiency-out-of-the-granny-pants-zone/#comments</comments>
		<pubDate>Fri, 28 May 2010 15:10:44 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[energy efficiency]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=464</guid>
		<description><![CDATA[Why don&#8217;t energy efficiency technologies and strategies get people as excited as a Tesla roadster? On the face of it, duh. It&#8217;s the brains of it that make it a head-scratcher. 
As the American Council for an Energy Efficient Economy reported last year, economic data  and the historical record suggest that &#8220;energy  efficiency [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/05/28/getting-energy-efficiency-out-of-the-granny-pants-zone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Three Key Elements in Supporting Green Claims</title>
		<link>http://www.thinkshiftcom.com/blog/2010/05/24/three-key-elements-in-supporting-green-claims/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/05/24/three-key-elements-in-supporting-green-claims/#comments</comments>
		<pubDate>Mon, 24 May 2010 19:05:51 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Credibility Quotient]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[support for claims]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=467</guid>
		<description><![CDATA[We touch on support for claims in this blog with some regularity—it&#8217;s a key factor in communications credibility (and thus the Thinkshift Credibility Quotient™). But with BP&#8217;s epic greenwashing staring us in the face every day (remember the green oil company? beyond petroleum?), the credibility of green claims generally may be more suspect than ever. [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/05/24/three-key-elements-in-supporting-green-claims/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Notes from Europe: Bicycles, Windmills, and a Volcano</title>
		<link>http://www.thinkshiftcom.com/blog/2010/05/01/notes-from-europe-bicycles-windmills-and-a-volcano/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/05/01/notes-from-europe-bicycles-windmills-and-a-volcano/#comments</comments>
		<pubDate>Sun, 02 May 2010 01:04:14 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=452</guid>
		<description><![CDATA[Spending three weeks on vacation in northern Europe—mostly Amsterdam and Berlin—made me think about the ways we can pretty easily live a little &#8220;smaller.&#8221; Europeans live in smaller spaces, use less stuff, and reuse much more. They don&#8217;t seem as obsessed with green and sustainable as I thought they might be, but it could just [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/05/01/notes-from-europe-bicycles-windmills-and-a-volcano/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Accuracy Is Essential (That&#8217;s Not As Obvious As You&#8217;d Think)</title>
		<link>http://www.thinkshiftcom.com/blog/2010/04/30/accuracy-is-essential/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/04/30/accuracy-is-essential/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 21:57:09 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Credibility Quotient]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=447</guid>
		<description><![CDATA[Accuracy is essential to credibility. Duh, right? Yet organizations miss the accuracy boat all the time. And even one or two innocuous slip-ups can cast doubt on everything you say.
Just look at the &#8220;climategate&#8221; kerfuffle, where a few questionable (stolen) e-mails between scientists were taken to indicate rot at the heart of all their work. [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/04/30/accuracy-is-essential/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips for Writing Better Bios</title>
		<link>http://www.thinkshiftcom.com/blog/2010/04/23/tips-for-writing-better-bios/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/04/23/tips-for-writing-better-bios/#comments</comments>
		<pubDate>Sat, 24 Apr 2010 01:35:51 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=443</guid>
		<description><![CDATA[We&#8217;ve been working with clients lately on bios/profiles for websites and backgrounders, and it&#8217;s reminded me of how difficult it is for most people to write about themselves—or even get comfortable with what someone else writes about them.
Faced with a bio request, people often retreat to the safe familiarity of resume-style recitations: jobs,  accomplishments, education. [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/04/23/tips-for-writing-better-bios/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Alliance Supports AB 32 Global Warming Bill</title>
		<link>http://www.thinkshiftcom.com/blog/2010/03/30/business-alliance-supports-ab-32-global-warming-bill/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/03/30/business-alliance-supports-ab-32-global-warming-bill/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 14:55:54 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[resources]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[global warming]]></category>
		<category><![CDATA[policy]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=432</guid>
		<description><![CDATA[Thinkshift has added its name to the California Business Alliance for a Green Economy, joining more  than 750 businesses, small and large, that have signed on with the organization. (As has our client, New Resource Bank.) It&#8217;s a nonprofit, &#8220;created to amplify the business voice in support of policies to help move us toward cleaner [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/03/30/business-alliance-supports-ab-32-global-warming-bill/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
