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	<link>http://www.thinkshiftcom.com/blog</link>
	<description>Thinkshift blog on communications &#38; sustainability</description>
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		<title>Media shines spotlight on benefit corporations</title>
		<link>http://www.thinkshiftcom.com/blog/2012/01/12/media-shines-spotlight-on-benefit-corporations/</link>
		<comments>http://www.thinkshiftcom.com/blog/2012/01/12/media-shines-spotlight-on-benefit-corporations/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 22:08:29 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[Thinkshift news]]></category>
		<category><![CDATA[B Corporations]]></category>
		<category><![CDATA[policy]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=654</guid>
		<description><![CDATA[All kinds of media covered the California Benefit Corporation Inauguration Day event. We gave you our take on being one of the first benefit corporations in the state; here&#8217;s a sampling of what others had to say: The Start of the Revolution, a great photo essay by Debra Baida and Sven Eberlein on the Daily KOS [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Thinkshift Joins Patagonia and Other Sustainability Leaders in Becoming California&#8217;s First Benefit Corporations</title>
		<link>http://www.thinkshiftcom.com/blog/2012/01/03/thinkshift-joins-patagonia-and-other-sustainability-leaders-in-becoming-californias-first-benefit-corporations/</link>
		<comments>http://www.thinkshiftcom.com/blog/2012/01/03/thinkshift-joins-patagonia-and-other-sustainability-leaders-in-becoming-californias-first-benefit-corporations/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 02:25:42 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Thinkshift news]]></category>
		<category><![CDATA[B Corporations]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=635</guid>
		<description><![CDATA[&#8220;I hope that five years from now, ten years from now, we&#8217;ll look back and say this was the start of the revolution. The existing paradigm isn&#8217;t working anymore—this is the future.&#8221; Those were Patagonia founder and CEO Yvon Chouinard&#8217;s closing words as he led a parade of companies up the steps of the Secretary [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2012/01/03/thinkshift-joins-patagonia-and-other-sustainability-leaders-in-becoming-californias-first-benefit-corporations/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Congratulations to Green Jobs Winners</title>
		<link>http://www.thinkshiftcom.com/blog/2011/11/21/congratulations-to-green-jobs-winners/</link>
		<comments>http://www.thinkshiftcom.com/blog/2011/11/21/congratulations-to-green-jobs-winners/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 04:30:43 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Thinkshift news]]></category>
		<category><![CDATA[B Corporations]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[green jobs]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=624</guid>
		<description><![CDATA[Thinkshift is proud to be a Service Partner for the Green Jobs Award program, which recognizes companies that contribute to the environment and the economy and are leaders in green job creation. The recently named 2011 winners are Better World Books, Pacific Biodiesel, Power Partners, Sacred Power Corporation, SolarCity, Sungevity and The Taylor Companies. Applicants [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2011/11/21/congratulations-to-green-jobs-winners/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>California Gets Benefit Corporations</title>
		<link>http://www.thinkshiftcom.com/blog/2011/10/11/california-gets-benefit-corporations/</link>
		<comments>http://www.thinkshiftcom.com/blog/2011/10/11/california-gets-benefit-corporations/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 23:53:12 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[B Corporations]]></category>
		<category><![CDATA[policy]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=617</guid>
		<description><![CDATA[Sunday marked a real milestone for sustainable business: California Governor Jerry Brown signed AB 361, making benefit corporations a legal form in the nation’s largest economy. Rather than repeating my previous post, I’ll give the bill’s author, Assemblymember Jared Huffman (D-San Rafael), the floor. Under AB 361, he noted in announcing the signing, “businesses can [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2011/10/11/california-gets-benefit-corporations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sustainability gains from gaming</title>
		<link>http://www.thinkshiftcom.com/blog/2011/09/01/sustainability-gains-from-gaming/</link>
		<comments>http://www.thinkshiftcom.com/blog/2011/09/01/sustainability-gains-from-gaming/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 02:50:43 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[alternative transportation]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=609</guid>
		<description><![CDATA[The Business Council on Climate Change presented a program last week on how games are inspiring ways to get people on board with sustainable behavior change. The presenters, from Blue Shield, Sabre Holdings, SunPower and RideSpring, all had great stories to tell about how their interactive contests are inspiring people to increase their environmental efforts, [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2011/09/01/sustainability-gains-from-gaming/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Benefit Corporation Bill Goes to Governor</title>
		<link>http://www.thinkshiftcom.com/blog/2011/08/30/benefit-corporation-bill-goes-to-governor/</link>
		<comments>http://www.thinkshiftcom.com/blog/2011/08/30/benefit-corporation-bill-goes-to-governor/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 03:22:12 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[B Corporations]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[policy]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=602</guid>
		<description><![CDATA[The California benefit corporation bill, AB 361, has passed through both houses of the state Legislature and is now on Governor Jerry Brown&#8217;s desk. He has 12 days to sign or veto it. As I said in my previous post on this groundbreaking bill, AB 361 is important because as sustainable businesses grow, they often [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2011/08/30/benefit-corporation-bill-goes-to-governor/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Good News, Bad News: Paper&#8217;s Environmental Impact</title>
		<link>http://www.thinkshiftcom.com/blog/2011/08/04/good-news-bad-news-papers-environmental-impact/</link>
		<comments>http://www.thinkshiftcom.com/blog/2011/08/04/good-news-bad-news-papers-environmental-impact/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 19:37:18 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[paper]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=590</guid>
		<description><![CDATA[As marketers, we&#8217;re acutely aware of paper use—we handle all kinds of print projects for clients, and paper appears in nearly every aspect of modern life, in packaging, personal and home products, and so on. I even own a hat made of paper (recycled). The bad news is, paper use is on the rise globally, [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2011/08/04/good-news-bad-news-papers-environmental-impact/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>California Considers Benefit Corporations</title>
		<link>http://www.thinkshiftcom.com/blog/2011/07/28/california-considers-benefit-corporations/</link>
		<comments>http://www.thinkshiftcom.com/blog/2011/07/28/california-considers-benefit-corporations/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 14:59:54 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[sustainability]]></category>
		<category><![CDATA[B Corporations]]></category>
		<category><![CDATA[environment]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=572</guid>
		<description><![CDATA[Sustainability-oriented businesses based in California may soon be able to choose a corporate form that bakes their social and environmental commitments into their legal business structure. AB 361, introduced by North Bay Assemblymember Jared Huffman, would establish benefit corporations as a legal corporate form. The bill is scheduled for a hearing August 15 in the [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2011/07/28/california-considers-benefit-corporations/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>S.F. Baykeeper Earns Our 1% for the Planet Donation</title>
		<link>http://www.thinkshiftcom.com/blog/2011/04/15/s-f-baykeeper-earns-our-1-for-the-planet-donation/</link>
		<comments>http://www.thinkshiftcom.com/blog/2011/04/15/s-f-baykeeper-earns-our-1-for-the-planet-donation/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 18:13:50 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[Thinkshift news]]></category>
		<category><![CDATA[1 Percent for the Planet]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[SF Baykeeper]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=560</guid>
		<description><![CDATA[I’m really pleased to report that we’ve made our first contribution as a member of 1% for the Planet. We donated our 1 percent of our 2010 revenue to the very worthy San Francisco Baykeeper. Making our selection was tougher than we thought it would be. There are a lot of wonderful nonprofits allied with [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2011/04/15/s-f-baykeeper-earns-our-1-for-the-planet-donation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why We&#8217;re Excited About Our Work</title>
		<link>http://www.thinkshiftcom.com/blog/2011/03/24/why-were-excited-about-our-work/</link>
		<comments>http://www.thinkshiftcom.com/blog/2011/03/24/why-were-excited-about-our-work/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 03:54:09 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[project profiles]]></category>
		<category><![CDATA[clients]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=546</guid>
		<description><![CDATA[We knew when we decided to focus on working with sustainability-oriented enterprises that really caring about our clients&#8217; success would play a big part in keeping us excited about being Thinkshift. This is not just because we&#8217;re conscientious professionals and like the people we work with, but because we think our clients can make the [...]]]></description>
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		<slash:comments>0</slash:comments>
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