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	<title>SHIFTid &#187; behavior change</title>
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	<link>http://www.thinkshiftcom.com/blog</link>
	<description>Thinkshift blog on communications &#38; sustainability</description>
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		<title>Motivation and Green Marketing: We&#8217;ve Got It Half Right</title>
		<link>http://www.thinkshiftcom.com/blog/2010/07/28/motivation-and-green-marketing/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/07/28/motivation-and-green-marketing/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 00:56:17 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[green marketing]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Daniel Pink]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[RSA]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=492</guid>
		<description><![CDATA[A friend recently alerted me to this great video presentation about motivation based on a presentation by Daniel Pink, whose new book is Drive: The Surprising Truth About What Motivates Us. It got me thinking about how we make assumptions when we&#8217;re communicating about sustainability and marketing green initiatives.
Pink points out that research on what [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting Energy Efficiency Out of the Granny Panties Zone</title>
		<link>http://www.thinkshiftcom.com/blog/2010/05/28/getting-energy-efficiency-out-of-the-granny-pants-zone/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/05/28/getting-energy-efficiency-out-of-the-granny-pants-zone/#comments</comments>
		<pubDate>Fri, 28 May 2010 15:10:44 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[energy efficiency]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=464</guid>
		<description><![CDATA[Why don&#8217;t energy efficiency technologies and strategies get people as excited as a Tesla roadster? On the face of it, duh. It&#8217;s the brains of it that make it a head-scratcher. 
As the American Council for an Energy Efficient Economy reported last year, economic data  and the historical record suggest that &#8220;energy  efficiency [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/05/28/getting-energy-efficiency-out-of-the-granny-pants-zone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Notes from Europe: Bicycles, Windmills, and a Volcano</title>
		<link>http://www.thinkshiftcom.com/blog/2010/05/01/notes-from-europe-bicycles-windmills-and-a-volcano/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/05/01/notes-from-europe-bicycles-windmills-and-a-volcano/#comments</comments>
		<pubDate>Sun, 02 May 2010 01:04:14 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=452</guid>
		<description><![CDATA[Spending three weeks on vacation in northern Europe—mostly Amsterdam and Berlin—made me think about the ways we can pretty easily live a little &#8220;smaller.&#8221; Europeans live in smaller spaces, use less stuff, and reuse much more. They don&#8217;t seem as obsessed with green and sustainable as I thought they might be, but it could just [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/05/01/notes-from-europe-bicycles-windmills-and-a-volcano/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>If &#8216;Greener Than Thou&#8217; Doesn&#8217;t Work, What Does?</title>
		<link>http://www.thinkshiftcom.com/blog/2010/01/25/if-greener-than-thou-doesnt-work-what-does/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/01/25/if-greener-than-thou-doesnt-work-what-does/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 00:48:30 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[green marketing]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[messaging]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=374</guid>
		<description><![CDATA[A recent piece in the New York Times reveals that living green is driving couples into therapy when one half of the couple is greener than the other. One partner might sneak unsustainably produced meals, set the thermostat too high or drive too much—chiding and guilt ensue. If it goes on long enough, the happy [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/01/25/if-greener-than-thou-doesnt-work-what-does/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Works When Communicating About Climate and More</title>
		<link>http://www.thinkshiftcom.com/blog/2009/11/19/364/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/11/19/364/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 18:06:01 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[universities]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[clean tech]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=364</guid>
		<description><![CDATA[I wrote in April about what decision science research tells us about how people respond to environmental issues and what that means for communicators. Now the Center for Research on Environmental Decisions (CRED) at Columbia University has released an illustrated guide to the psychology of climate change communication—handily summarized by Grist blogger Jonathan Hiskes here.
Even [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/11/19/364/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Events on Changing Behavior &amp; Sustainability</title>
		<link>http://www.thinkshiftcom.com/blog/2009/10/14/events-on-changing-behavior-sustainability/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/10/14/events-on-changing-behavior-sustainability/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 16:00:38 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[Credibility Quotient]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[credibility]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=330</guid>
		<description><![CDATA[Changing behavior, at the corporate level as well as the individual level, will be key to solving our energy problems and reducing the world’s carbon footprint. (Often it’s the elephant in the room, sharing the sofa with energy conservation.)
Information alone isn’t going to accomplish the task, and a couple of events are coming up that [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/10/14/events-on-changing-behavior-sustainability/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bringing Statistics Down to Earth</title>
		<link>http://www.thinkshiftcom.com/blog/2009/08/20/bringing-statistics-down-to-earth/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/08/20/bringing-statistics-down-to-earth/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 18:05:42 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=298</guid>
		<description><![CDATA[Communicating about sustainability inevitably means communicating about statistics—something I think it&#8217;s fair to say we all struggle to do well. How do you make huge numbers, often measuring things that are invisible to us (carbon dioxide emissions, kilowatt hours), meaningful enough to make an impression on people?
Carolyn addressed this earlier this year, providing a neat [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/08/20/bringing-statistics-down-to-earth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bad Language: Why &#8216;Consumer&#8217; Should Get the Boot</title>
		<link>http://www.thinkshiftcom.com/blog/2009/08/03/bad-language-why-consumer-should-get-the-boot/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/08/03/bad-language-why-consumer-should-get-the-boot/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 17:47:19 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=275</guid>
		<description><![CDATA[I like to work myself into a good froth before posting one of an occasional series of rants on words and phrases that make me want to spit nails. And I&#8217;m finally there on consumer, used to identify a person or people (as opposed to business jargon for a market sector).
In fact, I&#8217;ve stewed over [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/08/03/bad-language-why-consumer-should-get-the-boot/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Matching Communications to Cognitive Habits</title>
		<link>http://www.thinkshiftcom.com/blog/2009/04/22/matching-communications-to-cognitive-habits/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/04/22/matching-communications-to-cognitive-habits/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 18:33:30 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=156</guid>
		<description><![CDATA[The cover feature in the The New York Times Magazine&#8217;s recent &#8220;Green Issue,&#8221; &#8220;Why Isn&#8217;t the Brain Green?&#8221; delivers rich food for thought for communicators. The article delves into what decision science research tells us about how people respond to environmental issues. Basically, our tendency to undervalue future benefits, assess risk based on emotion, and [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/04/22/matching-communications-to-cognitive-habits/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Feeling Good Isn&#8217;t Enough</title>
		<link>http://www.thinkshiftcom.com/blog/2009/04/02/feeling-good-isnt-enough/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/04/02/feeling-good-isnt-enough/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 16:48:37 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[sustainability]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=132</guid>
		<description><![CDATA[A new report from the World Wildlife Fund, &#8220;From Workplace to Anyplace: Assessing the Global Opportunities to Reduce Greenhouse Gas Emissions With Virtual Meetings and Telecommuting,&#8221; is worth checking out. It includes background research on the drivers for and barriers to adopting telecommunications technologies among policy makers, business leaders and end users. Not surprisingly, saving [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/04/02/feeling-good-isnt-enough/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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