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	<title>SHIFTid &#187; business</title>
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	<description>Thinkshift blog on communications &#38; sustainability</description>
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		<title>Sustainability Reporting Coming of Age?</title>
		<link>http://www.thinkshiftcom.com/blog/2010/05/31/sustainability-reporting-coming-of-age/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/05/31/sustainability-reporting-coming-of-age/#comments</comments>
		<pubDate>Mon, 31 May 2010 20:13:55 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainability reporting]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communications]]></category>

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		<description><![CDATA[The Amsterdam Global Conference on Sustainability and Transparency wrapped up a couple of days ago, and the website is a source of wonky sustainability fun. The Global Reporting Initiative (GRI), which advocates for transparent and reliable sustainability reporting and created the Sustainability Reporting Framework, produced the conference.
The event saw the release of Carrots and Sticks—Promoting [...]]]></description>
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		<title>Business Alliance Supports AB 32 Global Warming Bill</title>
		<link>http://www.thinkshiftcom.com/blog/2010/03/30/business-alliance-supports-ab-32-global-warming-bill/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/03/30/business-alliance-supports-ab-32-global-warming-bill/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 14:55:54 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[resources]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[global warming]]></category>
		<category><![CDATA[policy]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=432</guid>
		<description><![CDATA[Thinkshift has added its name to the California Business Alliance for a Green Economy, joining more  than 750 businesses, small and large, that have signed on with the organization. (As has our client, New Resource Bank.) It&#8217;s a nonprofit, &#8220;created to amplify the business voice in support of policies to help move us toward cleaner [...]]]></description>
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		<title>Matching Mouth to Money</title>
		<link>http://www.thinkshiftcom.com/blog/2010/02/14/matching-money-with-mouth/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/02/14/matching-money-with-mouth/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 03:51:49 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[environment]]></category>

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		<description><![CDATA[The phrase &#8220;put your money where your mouth is&#8221;  has been coming up a lot here lately—in part due to our work with New Resource Bank, which lets sustainability-minded businesses, nonprofits, and individuals do just that, and in part due to our decision to join 1% for the Planet.
If you&#8217;re not familiar with it, 1% [...]]]></description>
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		<title>Betting on the Future</title>
		<link>http://www.thinkshiftcom.com/blog/2009/04/25/betting-on-the-future/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/04/25/betting-on-the-future/#comments</comments>
		<pubDate>Sat, 25 Apr 2009 23:42:39 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[business]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=164</guid>
		<description><![CDATA[New Yorker financial columnist James Surowiecki tells the tale of two cereal companies&#8217; approach to the Depression in his April 20 column (&#8220;Hanging Tough&#8221;): Post cut its ad budget, while Kellogg doubled its budget, moved into a new medium, and gave a major push to a new product (Rice Krispies). The result:
By 1933, even as [...]]]></description>
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