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	<title>SHIFTid &#187; carbon footprint</title>
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		<title>Good News, Bad News: Paper&#8217;s Environmental Impact</title>
		<link>http://www.thinkshiftcom.com/blog/2011/08/04/good-news-bad-news-papers-environmental-impact/</link>
		<comments>http://www.thinkshiftcom.com/blog/2011/08/04/good-news-bad-news-papers-environmental-impact/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 19:37:18 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[paper]]></category>

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		<description><![CDATA[As marketers, we&#8217;re acutely aware of paper use—we handle all kinds of print projects for clients, and paper appears in nearly every aspect of modern life, in packaging, personal and home products, and so on. I even own a hat made of paper (recycled). The bad news is, paper use is on the rise globally, [...]]]></description>
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		<title>Calculating Your Impact</title>
		<link>http://www.thinkshiftcom.com/blog/2008/06/13/calculating-your-impact/</link>
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		<pubDate>Sat, 14 Jun 2008 03:17:04 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[carbon footprint]]></category>

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		<description><![CDATA[For those of us who love quizzes, environmental footprint calculators are as irresistible as they are sobering (not many of us get a “you rock” result). And in addition to point­ing out our Yeti-size impact on the planet’s resources, they illustrate some communications essentials. American Public Media’s Consumer Consequences “game” may be the most elaborate [...]]]></description>
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