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	<title>SHIFTid &#187; carbon footprint</title>
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	<description>Thinkshift blog on communications &#38; sustainability</description>
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		<title>Calculating Your Impact</title>
		<link>http://www.thinkshiftcom.com/blog/2008/06/13/calculating-your-impact/</link>
		<comments>http://www.thinkshiftcom.com/blog/2008/06/13/calculating-your-impact/#comments</comments>
		<pubDate>Sat, 14 Jun 2008 03:17:04 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[carbon footprint]]></category>

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For those of us who love quizzes, environmental footprint calculators are as irresistible as they are sobering (not many of us get a “you rock” result). And in addition to point­ing out our Yeti-size impact on the planet’s resources, they illustrate some communications essentials.
American Public Media’s Consumer Consequences “game” may be the most elaborate calculator. [...]]]></description>
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