<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>SHIFTid &#187; clean tech</title>
	<atom:link href="http://www.thinkshiftcom.com/blog/tag/clean-tech/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.thinkshiftcom.com/blog</link>
	<description>Thinkshift blog on communications &#38; sustainability</description>
	<lastBuildDate>Thu, 12 Jan 2012 22:08:29 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>What Works When Communicating About Climate and More</title>
		<link>http://www.thinkshiftcom.com/blog/2009/11/19/364/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/11/19/364/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 18:06:01 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[universities]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[clean tech]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=364</guid>
		<description><![CDATA[I wrote in April about what decision science research tells us about how people respond to environmental issues and what that means for communicators. Now the Center for Research on Environmental Decisions (CRED) at Columbia University has released an illustrated guide to the psychology of climate change communication—handily summarized by Grist blogger Jonathan Hiskes here. [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/11/19/364/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lack of Clarity Can Mean Lack of Credibility</title>
		<link>http://www.thinkshiftcom.com/blog/2009/11/02/lack-of-clarity-can-mean-lack-of-credibility/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/11/02/lack-of-clarity-can-mean-lack-of-credibility/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 03:53:40 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Credibility Quotient]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[clean tech]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=350</guid>
		<description><![CDATA[We love engineers. We work with a lot of them, and appreciate their analytical minds and openness to well-supported suggestions. But engineers should not be writing marketing copy. Alas, in the world of clean tech (and sometimes other sustainability sectors) it seems they often do. The result for most readers is a lack of clarity. [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/11/02/lack-of-clarity-can-mean-lack-of-credibility/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

