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	<title>SHIFTid &#187; communications</title>
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	<description>Thinkshift blog on communications &#38; sustainability</description>
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		<title>Motivation and Green Marketing: We&#8217;ve Got It Half Right</title>
		<link>http://www.thinkshiftcom.com/blog/2010/07/28/motivation-and-green-marketing/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/07/28/motivation-and-green-marketing/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 00:56:17 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[green marketing]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Daniel Pink]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[RSA]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=492</guid>
		<description><![CDATA[A friend recently alerted me to this great video presentation about motivation based on a presentation by Daniel Pink, whose new book is Drive: The Surprising Truth About What Motivates Us. It got me thinking about how we make assumptions when we&#8217;re communicating about sustainability and marketing green initiatives. Pink points out that research on [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sustainability Reporting Coming of Age?</title>
		<link>http://www.thinkshiftcom.com/blog/2010/05/31/sustainability-reporting-coming-of-age/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/05/31/sustainability-reporting-coming-of-age/#comments</comments>
		<pubDate>Mon, 31 May 2010 20:13:55 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainability reporting]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communications]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=470</guid>
		<description><![CDATA[The Amsterdam Global Conference on Sustainability and Transparency wrapped up a couple of days ago, and the website is a source of wonky sustainability fun. The Global Reporting Initiative (GRI), which advocates for transparent and reliable sustainability reporting and created the Sustainability Reporting Framework, produced the conference. The event saw the release of Carrots and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting Over the Obsession with Word Repetition</title>
		<link>http://www.thinkshiftcom.com/blog/2010/03/08/obsession-over-word-repetition/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/03/08/obsession-over-word-repetition/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 07:04:06 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=405</guid>
		<description><![CDATA[I usually blog about bigger-picture communications strategy issues, but my alter ego the Grammar Queen has been fighting to get out over the weird obsession with word repetition. We hear from clients all the time, when reviewing all kinds of writing—articles, marketing copy, taglines—&#8221;But isn&#8217;t it bad to repeat a word?&#8221; Sometimes it is. Sometimes [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/03/08/obsession-over-word-repetition/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>World&#8217;s Best Opinion, Right Here</title>
		<link>http://www.thinkshiftcom.com/blog/2010/02/23/worlds-best-0pinion-right-here/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/02/23/worlds-best-0pinion-right-here/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 06:00:15 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Credibility Quotient]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[provable claims]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=395</guid>
		<description><![CDATA[Sometimes I imagine all the companies claiming to be the &#8220;the world leader,&#8221; &#8220;best,&#8221; &#8220;greenest,&#8221; and most whatever having a smackdown in some sort of marketing Thunderdome to see who&#8217;s really on top. OK, so I&#8217;m a communications geek. But the point remains: almost certainly, none of these companies is the ultimate, and if any [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/02/23/worlds-best-0pinion-right-here/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>If &#8216;Greener Than Thou&#8217; Doesn&#8217;t Work, What Does?</title>
		<link>http://www.thinkshiftcom.com/blog/2010/01/25/if-greener-than-thou-doesnt-work-what-does/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/01/25/if-greener-than-thou-doesnt-work-what-does/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 00:48:30 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[green marketing]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[messaging]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=374</guid>
		<description><![CDATA[A recent piece in the New York Times reveals that living green is driving couples into therapy when one half of the couple is greener than the other. One partner might sneak unsustainably produced meals, set the thermostat too high or drive too much—chiding and guilt ensue. If it goes on long enough, the happy [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/01/25/if-greener-than-thou-doesnt-work-what-does/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Sloppy Presentation Kills Credibility</title>
		<link>http://www.thinkshiftcom.com/blog/2010/01/17/how-sloppy-presentation-kills-credibility/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/01/17/how-sloppy-presentation-kills-credibility/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 03:52:02 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Credibility Quotient]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=371</guid>
		<description><![CDATA[Organizations tend to extremes when it comes to the presentation aspect of marketing communications. Some obsess on it to the point of overlooking other important needs—like having something compelling to present. But many others seem to believe, like the woman who went to an executive job interview in flip-flops (true story), that people will dig [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Survey Says: More About the Questioners Than the Respondents</title>
		<link>http://www.thinkshiftcom.com/blog/2009/10/01/survey-says-more-about-the-questioners-than-the-respondents/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/10/01/survey-says-more-about-the-questioners-than-the-respondents/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 02:12:06 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[global warming]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=321</guid>
		<description><![CDATA[Do a survey about attitudes on any sustainability topic and it will get reported. And commented upon. And tweeted and retweeted. Everyone&#8217;s looking for insights on the cultural moment—or something that looks like insights because it has a number attached to it. But what do surveys (about sustainability or anything else) really tell us? More [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/10/01/survey-says-more-about-the-questioners-than-the-respondents/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Green College Rankings Reveal</title>
		<link>http://www.thinkshiftcom.com/blog/2009/08/25/what-green-college-rankings-reveal/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/08/25/what-green-college-rankings-reveal/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 21:23:57 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[sustainability]]></category>
		<category><![CDATA[universities]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[Princeton Review]]></category>
		<category><![CDATA[Sierra Magazine]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=290</guid>
		<description><![CDATA[Sierra Magazine has released its annual &#8220;Cool Schools&#8221; environmental rankings of U.S. colleges and universities. Their rating appears to be just that—an assessment of the school&#8217;s green hip factor. At least, that&#8217;s what I&#8217;m left to guess. The magazine based its ratings on questionnaires sent to the schools and doesn&#8217;t disclose many details about how [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/08/25/what-green-college-rankings-reveal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bad Language: Why &#8216;Consumer&#8217; Should Get the Boot</title>
		<link>http://www.thinkshiftcom.com/blog/2009/08/03/bad-language-why-consumer-should-get-the-boot/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/08/03/bad-language-why-consumer-should-get-the-boot/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 17:47:19 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=275</guid>
		<description><![CDATA[I like to work myself into a good froth before posting one of an occasional series of rants on words and phrases that make me want to spit nails. And I&#8217;m finally there on consumer, used to identify a person or people (as opposed to business jargon for a market sector). In fact, I&#8217;ve stewed [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/08/03/bad-language-why-consumer-should-get-the-boot/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Help for Communicating Science Is on the Horizon</title>
		<link>http://www.thinkshiftcom.com/blog/2009/06/18/help-for-communicating-science-is-on-the-horizon/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/06/18/help-for-communicating-science-is-on-the-horizon/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 18:53:33 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[resources]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[publications]]></category>
		<category><![CDATA[Randy Olson]]></category>
		<category><![CDATA[science]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=247</guid>
		<description><![CDATA[I just learned about Randy Olson&#8217;s forthcoming book, Don&#8217;t Be Such a Scientist: Talking Substance in an Age of Style, due out in September from Island Press. (Thanks to Andrew Revkin&#8217;s excellent NY Times DotEarth post on communicating climate change.) Olson wants scientists to be able to tell their stories to the rest of us. I [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/06/18/help-for-communicating-science-is-on-the-horizon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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