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	<title>SHIFTid &#187; design</title>
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	<description>Thinkshift blog on communications &#38; sustainability</description>
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		<title>How Sloppy Presentation Kills Credibility</title>
		<link>http://www.thinkshiftcom.com/blog/2010/01/17/how-sloppy-presentation-kills-credibility/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/01/17/how-sloppy-presentation-kills-credibility/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 03:52:02 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Credibility Quotient]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=371</guid>
		<description><![CDATA[Organizations tend to extremes when it comes to the presentation aspect of marketing communications. Some obsess on it to the point of overlooking other important needs—like having something compelling to present. But many others seem to believe, like the woman who went to an executive job interview in flip-flops (true story), that people will dig [...]]]></description>
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		<title>Fixing Our Addiction, Creatively</title>
		<link>http://www.thinkshiftcom.com/blog/2009/06/01/fixing-our-addiction-creatively/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/06/01/fixing-our-addiction-creatively/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 19:54:16 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[green marketing]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[metropolis magazine]]></category>

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		<description><![CDATA[VCs take note: Metropolis probably had no idea what it might get when it sounded a call for designers to &#8220;fix our energy addiction&#8221;  in the magazine&#8217;s 2009 Next Generation contest. The top entries, profiled in the May issue, are refreshing and creative—and they seem doable. The prize winner: wind turbines that become a part of the transmission [...]]]></description>
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