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	<title>SHIFTid &#187; e-mail</title>
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	<description>Thinkshift blog on communications &#38; sustainability</description>
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		<title>CNGVC Newsletter Earns Marketing Kudos</title>
		<link>http://www.thinkshiftcom.com/blog/2010/07/28/cngvc-newsletter-earns-marketing-kudos/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/07/28/cngvc-newsletter-earns-marketing-kudos/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 17:37:14 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[alternative transportation]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[project profiles]]></category>
		<category><![CDATA[clean transportation]]></category>
		<category><![CDATA[e-mail]]></category>

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		<description><![CDATA[The e-newsletter Thinkshift produces for the California Natural Gas Vehicle Coalition made the Q2 2010 Vertical Response 500 list, at number 264. The quarterly e-mail marketing award recognizes top-performing Vertical Response customers. To qualify, customers must send four or more e-mails and achieve average open rates above 20 percent and click rates above 4 percent. [...]]]></description>
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		<title>A Little Focus, Please</title>
		<link>http://www.thinkshiftcom.com/blog/2009/01/26/a-little-focus-please/</link>
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		<pubDate>Mon, 26 Jan 2009 17:21:49 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[e-mail]]></category>

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		<description><![CDATA[I recently got an e-newsletter from the Sierra Club with a subject line that told me there are 6,000 things I could do to &#8220;pitch in for America.&#8221; It was a reminder to me about focusing communications and knowing your audience. I don&#8217;t want so many options, and neither do most people. And the pitch is so [...]]]></description>
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