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	<title>SHIFTid &#187; editorial process</title>
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		<title>Got a Pig? Save the Lipstick</title>
		<link>http://www.thinkshiftcom.com/blog/2008/05/30/got-a-pig-save-the-lipstick/</link>
		<comments>http://www.thinkshiftcom.com/blog/2008/05/30/got-a-pig-save-the-lipstick/#comments</comments>
		<pubDate>Sat, 31 May 2008 02:37:42 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[editorial process]]></category>
		<category><![CDATA[strategy]]></category>

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The call came with a note of desperation: “We’re launching this program in two weeks and we need a website for it. I don’t really have a budget. I know something quick and cheap isn’t going to be the best, but we can fix it later. Can you help?”
The answer was no. Not because we [...]]]></description>
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		<title>Rise to the Challenge of Change</title>
		<link>http://www.thinkshiftcom.com/blog/2008/05/30/rise-to-the-challenge-of-change/</link>
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		<pubDate>Sat, 31 May 2008 02:23:28 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[editorial process]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>

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Young and rapidly growing organizations are exciting. The pace is fast, and everything—markets, the product or service, the organization itself—is in a constant state of flux. But that can make communicating tough: Messaging shifts. Executives can’t agree on a visual identity. The Web site gets put on the back burner. Materials seem outdated two weeks [...]]]></description>
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		<title>Death by Committee Writing</title>
		<link>http://www.thinkshiftcom.com/blog/2008/05/22/death-by-committee-writing/</link>
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		<pubDate>Fri, 23 May 2008 01:39:29 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[editorial process]]></category>

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If you’ve ever had to revise a website to incorporate new information from staff members who had no role in developing it, been forced to squeeze the CEO’s latest brainstorm into a newsletter story at the last minute, or gritted your teeth while an executive rewrote copy for no apparent reason, you’re not alone.
You’ve suffered [...]]]></description>
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