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	<title>SHIFTid &#187; energy efficiency</title>
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		<title>Motivation and Green Marketing: We&#8217;ve Got It Half Right</title>
		<link>http://www.thinkshiftcom.com/blog/2010/07/28/motivation-and-green-marketing/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/07/28/motivation-and-green-marketing/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 00:56:17 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[green marketing]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Daniel Pink]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[RSA]]></category>
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		<description><![CDATA[A friend recently alerted me to this great video presentation about motivation based on a presentation by Daniel Pink, whose new book is Drive: The Surprising Truth About What Motivates Us. It got me thinking about how we make assumptions when we&#8217;re communicating about sustainability and marketing green initiatives. Pink points out that research on [...]]]></description>
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		<title>Getting Energy Efficiency Out of the Granny Panties Zone</title>
		<link>http://www.thinkshiftcom.com/blog/2010/05/28/getting-energy-efficiency-out-of-the-granny-pants-zone/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/05/28/getting-energy-efficiency-out-of-the-granny-pants-zone/#comments</comments>
		<pubDate>Fri, 28 May 2010 15:10:44 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[energy efficiency]]></category>

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		<description><![CDATA[Why don&#8217;t energy efficiency technologies and strategies get people as excited as a Tesla roadster? On the face of it, duh. It&#8217;s the brains of it that make it a head-scratcher. As the American Council for an Energy Efficient Economy reported last year, economic data and the historical record suggest that &#8220;energy efficiency investments can [...]]]></description>
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