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	<title>SHIFTid &#187; jargon</title>
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	<description>Thinkshift blog on communications &#38; sustainability</description>
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		<title>Good Messaging Is Worth 1,000 Pictures</title>
		<link>http://www.thinkshiftcom.com/blog/2010/09/14/good-messaging-is-worth-1000-pictures/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/09/14/good-messaging-is-worth-1000-pictures/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 18:53:42 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[messaging]]></category>
		<category><![CDATA[jargon]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[writing]]></category>

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		<description><![CDATA[Thinkshift recently completed messaging work for several clients, which got me thinking about what good messaging is all about. Good messaging is credible and exact. It handles the communications task at hand, whether it&#8217;s a pithy quote from the CEO in a press release, a boilerplate description of the company, or the brand voice and [...]]]></description>
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		<title>What You Say, What They Hear</title>
		<link>http://www.thinkshiftcom.com/blog/2008/06/19/what-you-say-what-they-hear/</link>
		<comments>http://www.thinkshiftcom.com/blog/2008/06/19/what-you-say-what-they-hear/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 03:48:06 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[jargon]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[writing]]></category>

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		<description><![CDATA[Most organizations have an internal language—a patois of professional jargon, insider concepts, and in-house categories. And it should stay internal. Alas, too many broadcast their group-speak to an uncomprehending public through websites and collateral materials that attempt to persuade but often baffle. It reminds us of a famous Far Side cartoon in which a man [...]]]></description>
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		<title>Write for an Attention-Deficit Age</title>
		<link>http://www.thinkshiftcom.com/blog/2008/06/12/write-for-an-attention-deficit-age/</link>
		<comments>http://www.thinkshiftcom.com/blog/2008/06/12/write-for-an-attention-deficit-age/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 02:56:36 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[jargon]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[writing]]></category>

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		<description><![CDATA[We could spend all day disproving the notion that nobody reads anymore, but it is true that in our multitasking, information-overload world, it’s harder to attract and hold a business audience than it once was. Here are a few tips to grab attention in an attention-deficit age: Break the mold. Examine how similar organizations communicate, [...]]]></description>
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