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	<title>SHIFTid &#187; messaging</title>
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	<link>http://www.thinkshiftcom.com/blog</link>
	<description>Thinkshift blog on communications &#38; sustainability</description>
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		<title>Good Messaging Is Worth 1,000 Pictures</title>
		<link>http://www.thinkshiftcom.com/blog/2010/09/14/good-messaging-is-worth-1000-pictures/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/09/14/good-messaging-is-worth-1000-pictures/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 18:53:42 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[messaging]]></category>
		<category><![CDATA[jargon]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=505</guid>
		<description><![CDATA[Thinkshift recently completed messaging work for several clients, which got me thinking about what good messaging is all about. Good messaging is credible and exact. It handles the communications task at hand, whether it&#8217;s a pithy quote from the CEO in a press release, a boilerplate description of the company, or the brand voice and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If &#8216;Greener Than Thou&#8217; Doesn&#8217;t Work, What Does?</title>
		<link>http://www.thinkshiftcom.com/blog/2010/01/25/if-greener-than-thou-doesnt-work-what-does/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/01/25/if-greener-than-thou-doesnt-work-what-does/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 00:48:30 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[green marketing]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[messaging]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=374</guid>
		<description><![CDATA[A recent piece in the New York Times reveals that living green is driving couples into therapy when one half of the couple is greener than the other. One partner might sneak unsustainably produced meals, set the thermostat too high or drive too much—chiding and guilt ensue. If it goes on long enough, the happy [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/01/25/if-greener-than-thou-doesnt-work-what-does/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Works When Communicating About Climate and More</title>
		<link>http://www.thinkshiftcom.com/blog/2009/11/19/364/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/11/19/364/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 18:06:01 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[universities]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[clean tech]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=364</guid>
		<description><![CDATA[I wrote in April about what decision science research tells us about how people respond to environmental issues and what that means for communicators. Now the Center for Research on Environmental Decisions (CRED) at Columbia University has released an illustrated guide to the psychology of climate change communication—handily summarized by Grist blogger Jonathan Hiskes here. [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/11/19/364/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Green &#8216;Consumers&#8217; Want to Save the Planet? Not So Much</title>
		<link>http://www.thinkshiftcom.com/blog/2009/08/31/green-consumers-want-to-save-the-planet-not-so-much/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/08/31/green-consumers-want-to-save-the-planet-not-so-much/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 16:38:40 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=293</guid>
		<description><![CDATA[More evidence that &#8220;save the planet&#8221; is bad messaging: Suzanne Shelton of the Shelton Group reports that her firm&#8217;s recent national survey of people identified as green buyers found six myths about green &#8220;consumers,&#8221; including that their top concern is the environment and that their main motivation when reducing energy use is to &#8220;save the [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/08/31/green-consumers-want-to-save-the-planet-not-so-much/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bringing Statistics Down to Earth</title>
		<link>http://www.thinkshiftcom.com/blog/2009/08/20/bringing-statistics-down-to-earth/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/08/20/bringing-statistics-down-to-earth/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 18:05:42 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=298</guid>
		<description><![CDATA[Communicating about sustainability inevitably means communicating about statistics—something I think it&#8217;s fair to say we all struggle to do well. How do you make huge numbers, often measuring things that are invisible to us (carbon dioxide emissions, kilowatt hours), meaningful enough to make an impression on people? Carolyn addressed this earlier this year, providing a [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/08/20/bringing-statistics-down-to-earth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Universities: Don&#8217;t Be So Modest About Sustainability</title>
		<link>http://www.thinkshiftcom.com/blog/2009/06/30/university-sustainability-sites-think-seminar-not-survey/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/06/30/university-sustainability-sites-think-seminar-not-survey/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 02:04:23 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[universities]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=263</guid>
		<description><![CDATA[Universities are not generally known as hotbeds of modesty, but you&#8217;d never guess that by looking at university sustainability websites. One of the most common flaws is a lack of focus on what the university is doing, and how its institutional values and educational commitments influence its approach to sustainability. Instead, many sites speak in [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/06/30/university-sustainability-sites-think-seminar-not-survey/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Matching Communications to Cognitive Habits</title>
		<link>http://www.thinkshiftcom.com/blog/2009/04/22/matching-communications-to-cognitive-habits/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/04/22/matching-communications-to-cognitive-habits/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 18:33:30 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=156</guid>
		<description><![CDATA[The cover feature in the The New York Times Magazine&#8216;s recent &#8220;Green Issue,&#8221; &#8220;Why Isn&#8217;t the Brain Green?&#8221; delivers rich food for thought for communicators. The article delves into what decision science research tells us about how people respond to environmental issues. Basically, our tendency to undervalue future benefits, assess risk based on emotion, and [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/04/22/matching-communications-to-cognitive-habits/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Sustainability: It&#8217;s All in Our Heads</title>
		<link>http://www.thinkshiftcom.com/blog/2009/03/17/sustainability-its-all-in-our-heads/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/03/17/sustainability-its-all-in-our-heads/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 18:24:10 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=115</guid>
		<description><![CDATA[The more analyses I read about how this or that technology won&#8217;t deliver the kind of energy (or whatever) we need, or can&#8217;t deliver enough of it, the more I think the primary challenge we face in pursuing sustainability is not technology&#8212;it&#8217;s how we think about solutions. (I&#8217;m not alone; there&#8217;s a recent book on [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/03/17/sustainability-its-all-in-our-heads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Article Shows How Credible Content Delivers</title>
		<link>http://www.thinkshiftcom.com/blog/2009/02/25/article-shows-how-credible-content-delivers/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/02/25/article-shows-how-credible-content-delivers/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 20:53:36 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[project profiles]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=83</guid>
		<description><![CDATA[Think that substantive, credible content goes unnoticed? Just check out this article opener: &#8220;Should anyone question Stanford&#8217;s commitment to sustainability, point them to the &#8216;Sustainable Stanford&#8217; website. Then watch their jaw drop.&#8221; The article, the cover feature in the current issue of Sustainability: The Journal of Record, goes on to repeat Stanford&#8217;s sustainability messages—verbatim in some [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/02/25/article-shows-how-credible-content-delivers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Open Space Report a Big Hit With Media</title>
		<link>http://www.thinkshiftcom.com/blog/2009/02/11/open-space-report-a-big-hit-with-media/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/02/11/open-space-report-a-big-hit-with-media/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 23:44:35 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[project profiles]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[publications]]></category>
		<category><![CDATA[stories]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=40</guid>
		<description><![CDATA[We&#8217;re really proud of our clients, Greenbelt Alliance and the Bay Area Open Space Council, for their success with the publication &#8220;Golden Lands, Golden Opportunity.&#8221; The San Francisco Chronicle&#8217;s Sunday editorial says, &#8220;The case for a regional approach to land use has rarely been spelled out so eloquently.&#8221; The piece quotes the report liberally, which [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/02/11/open-space-report-a-big-hit-with-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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