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	<title>SHIFTid &#187; persuasion</title>
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	<link>http://www.thinkshiftcom.com/blog</link>
	<description>Thinkshift blog on communications &#38; sustainability</description>
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		<title>What Works When Communicating About Climate and More</title>
		<link>http://www.thinkshiftcom.com/blog/2009/11/19/364/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/11/19/364/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 18:06:01 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[universities]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[clean tech]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=364</guid>
		<description><![CDATA[I wrote in April about what decision science research tells us about how people respond to environmental issues and what that means for communicators. Now the Center for Research on Environmental Decisions (CRED) at Columbia University has released an illustrated guide to the psychology of climate change communication—handily summarized by Grist blogger Jonathan Hiskes here.
Even [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/11/19/364/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Green &#8216;Consumers&#8217; Want to Save the Planet? Not So Much</title>
		<link>http://www.thinkshiftcom.com/blog/2009/08/31/green-consumers-want-to-save-the-planet-not-so-much/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/08/31/green-consumers-want-to-save-the-planet-not-so-much/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 16:38:40 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=293</guid>
		<description><![CDATA[More evidence that &#8220;save the planet&#8221; is bad messaging: Suzanne Shelton of the Shelton Group reports that her firm&#8217;s recent national survey of people identified as green buyers found six myths about green &#8220;consumers,&#8221; including that their top concern is the environment and that their main motivation when reducing energy use is to &#8220;save the [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/08/31/green-consumers-want-to-save-the-planet-not-so-much/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bringing Statistics Down to Earth</title>
		<link>http://www.thinkshiftcom.com/blog/2009/08/20/bringing-statistics-down-to-earth/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/08/20/bringing-statistics-down-to-earth/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 18:05:42 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=298</guid>
		<description><![CDATA[Communicating about sustainability inevitably means communicating about statistics—something I think it&#8217;s fair to say we all struggle to do well. How do you make huge numbers, often measuring things that are invisible to us (carbon dioxide emissions, kilowatt hours), meaningful enough to make an impression on people?
Carolyn addressed this earlier this year, providing a neat [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/08/20/bringing-statistics-down-to-earth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bad Language: Why &#8216;Consumer&#8217; Should Get the Boot</title>
		<link>http://www.thinkshiftcom.com/blog/2009/08/03/bad-language-why-consumer-should-get-the-boot/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/08/03/bad-language-why-consumer-should-get-the-boot/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 17:47:19 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=275</guid>
		<description><![CDATA[I like to work myself into a good froth before posting one of an occasional series of rants on words and phrases that make me want to spit nails. And I&#8217;m finally there on consumer, used to identify a person or people (as opposed to business jargon for a market sector).
In fact, I&#8217;ve stewed over [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/08/03/bad-language-why-consumer-should-get-the-boot/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Thinkshift Credibility Quotient Goes Beta</title>
		<link>http://www.thinkshiftcom.com/blog/2009/05/14/the-thinkshift-credibility-quotient-goes-beta/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/05/14/the-thinkshift-credibility-quotient-goes-beta/#comments</comments>
		<pubDate>Fri, 15 May 2009 03:10:52 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=184</guid>
		<description><![CDATA[I&#8217;m excited to report that the Thinkshift® Credibility Quotient™ is ready for public consumption: we are beta testing it now, and would love your feedback.
We&#8217;ve been working on the CQ (as we call it in-house) for some time, and it&#8217;s exciting because as far as we know, this is the first system for measuring the credibility of [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/05/14/the-thinkshift-credibility-quotient-goes-beta/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Matching Communications to Cognitive Habits</title>
		<link>http://www.thinkshiftcom.com/blog/2009/04/22/matching-communications-to-cognitive-habits/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/04/22/matching-communications-to-cognitive-habits/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 18:33:30 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=156</guid>
		<description><![CDATA[The cover feature in the The New York Times Magazine&#8217;s recent &#8220;Green Issue,&#8221; &#8220;Why Isn&#8217;t the Brain Green?&#8221; delivers rich food for thought for communicators. The article delves into what decision science research tells us about how people respond to environmental issues. Basically, our tendency to undervalue future benefits, assess risk based on emotion, and [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/04/22/matching-communications-to-cognitive-habits/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Sustainability: It&#8217;s All in Our Heads</title>
		<link>http://www.thinkshiftcom.com/blog/2009/03/17/sustainability-its-all-in-our-heads/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/03/17/sustainability-its-all-in-our-heads/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 18:24:10 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=115</guid>
		<description><![CDATA[The more analyses I read about how this or that technology won&#8217;t deliver the kind of energy (or whatever) we need, or can&#8217;t deliver enough of it, the more I think the primary challenge we face in pursuing sustainability is not technology&#8212;it&#8217;s how we think about solutions. (I&#8217;m not alone; there&#8217;s a recent book on [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/03/17/sustainability-its-all-in-our-heads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Be Upfront About Your Challenges</title>
		<link>http://www.thinkshiftcom.com/blog/2009/03/11/be-upfront-about-your-challenges/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/03/11/be-upfront-about-your-challenges/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 00:34:18 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[alternative transportation]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[renewable energy]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=112</guid>
		<description><![CDATA[For companies introducing advanced technologies, one key to credible communications is honesty about the challenges you face—market barriers, infrastructure gaps, and the like. People often think they can head off market skepticism by putting on a brave (problem-free) face, but that can backfire.

People who understand the challenges may assume that you don’t—or that you don’t [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/03/11/be-upfront-about-your-challenges/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>For Whose Convenience?</title>
		<link>http://www.thinkshiftcom.com/blog/2009/03/01/for-whose-convenience/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/03/01/for-whose-convenience/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 05:16:17 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=102</guid>
		<description><![CDATA[“For your convenience.” Just contemplating that phrase generates a flare of irritation and bad memories. “For your convenience, we no longer offer phone support.” “For your convenience, you must now walk around the building to enter.” “For your convenience, we can offer you a four-hour appointment window.” And so on.
I assume businesses and institutions do [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/03/01/for-whose-convenience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sacrificing Clarity and Detail for the Sake of Brevity</title>
		<link>http://www.thinkshiftcom.com/blog/2009/02/12/sacrificing-clarity-and-detail-for-the-sake-of-brevity/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/02/12/sacrificing-clarity-and-detail-for-the-sake-of-brevity/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 18:06:19 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=59</guid>
		<description><![CDATA[An astute letter to the editor led me to go back and read a Feb. 9 San Francisco Chronicle article featuring this choice quote from a UC Berkeley spokesman: &#8220;We sacrificed clarity and detail for the sake of brevity.&#8221;
When I stopped laughing, it occurred to me that the problem is far more widespread than the [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/02/12/sacrificing-clarity-and-detail-for-the-sake-of-brevity/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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