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	<title>SHIFTid &#187; process</title>
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	<description>Thinkshift blog on communications &#38; sustainability</description>
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		<title>CNGVC Site Wins W3 Award</title>
		<link>http://www.thinkshiftcom.com/blog/2009/10/23/cngvc-site-wins-w3-award/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/10/23/cngvc-site-wins-w3-award/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 03:24:34 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[alternative transportation]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[project profiles]]></category>
		<category><![CDATA[clean transportation]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[strategy]]></category>
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		<description><![CDATA[I&#8217;m happy to report that the website we launched early this year for the California Natural Gas Vehicle Coalition won a 2009 W3 Silver Award in the green websites category—kudos to David Kerr, our design partner on the project, and congratulations to the Coalition project team. W3 awards honor outstanding websites, web advertising, and web [...]]]></description>
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		<title>Procrastination, the Enemy of Sustainable Communications</title>
		<link>http://www.thinkshiftcom.com/blog/2009/10/12/procrastination-the-enemy-of-sustainable-communications/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/10/12/procrastination-the-enemy-of-sustainable-communications/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 01:28:16 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=325</guid>
		<description><![CDATA[It’s easy to push the maintenance part of communications work to the back burner. So many pressing things to do and so little time! You don’t keep the website quite as current as it could be. Sales has been doing fine without those backgrounders—surely they can wait a few more weeks? Ditto, refining the messaging [...]]]></description>
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		<title>Mind the Gap: Strategy vs. Execution</title>
		<link>http://www.thinkshiftcom.com/blog/2008/08/26/mind-the-gap-strategy-vs-execution/</link>
		<comments>http://www.thinkshiftcom.com/blog/2008/08/26/mind-the-gap-strategy-vs-execution/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 00:28:17 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[process]]></category>

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		<description><![CDATA[
An organization we work with from time to time undertook a newsletter redesign in-house, with the goal of enhancing their expert credentials by providing high-level information to a key audience. When we saw the result, we were floored: lovely design and fine writing, but the content was unlikely to inspire their target audience and failed [...]]]></description>
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		<title>Anecdotally Speaking</title>
		<link>http://www.thinkshiftcom.com/blog/2008/08/19/anecdotally-speaking/</link>
		<comments>http://www.thinkshiftcom.com/blog/2008/08/19/anecdotally-speaking/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 23:00:07 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[process]]></category>

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		<description><![CDATA[Anecdotal evidence may be an oxymoron in scientific terms, but sometimes it’s the only thing standing between you and a pitch-black knowledge void.
Many communications are hard to measure—most organizations aren’t going to conduct a survey of people who received their annual report or a hide a free iPod offer on a key Web page to [...]]]></description>
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		<title>Does Quality Really Matter?</title>
		<link>http://www.thinkshiftcom.com/blog/2008/06/10/does-quality-really-matter/</link>
		<comments>http://www.thinkshiftcom.com/blog/2008/06/10/does-quality-really-matter/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 03:06:12 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[strategy]]></category>

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We’ve spent our careers championing quality—and we’ll continue to do so, despite the sometimes quixotic nature of the quest. Why? For starters, the quality of your communications reflects the quality of your work. It sends the message that you’re credible and trustworthy.
Quality content, in particular, is important if you’re addressing new technologies, emerging markets, or [...]]]></description>
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