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	<title>SHIFTid &#187; provable claims</title>
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	<description>Thinkshift blog on communications &#38; sustainability</description>
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		<title>World&#8217;s Best Opinion, Right Here</title>
		<link>http://www.thinkshiftcom.com/blog/2010/02/23/worlds-best-0pinion-right-here/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/02/23/worlds-best-0pinion-right-here/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 06:00:15 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Credibility Quotient]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[provable claims]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=395</guid>
		<description><![CDATA[Sometimes I imagine all the companies claiming to be the &#8220;the world leader,&#8221; &#8220;best,&#8221; &#8220;greenest,&#8221; and most whatever having a smackdown in some sort of marketing Thunderdome to see who&#8217;s really on top. OK, so I&#8217;m a communications geek. But the point remains: almost certainly, none of these companies is the ultimate, and if any [...]]]></description>
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