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	<title>SHIFTid &#187; publications</title>
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	<description>Thinkshift blog on communications &#38; sustainability</description>
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		<title>Help for Communicating Science Is on the Horizon</title>
		<link>http://www.thinkshiftcom.com/blog/2009/06/18/help-for-communicating-science-is-on-the-horizon/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/06/18/help-for-communicating-science-is-on-the-horizon/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 18:53:33 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[resources]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[publications]]></category>
		<category><![CDATA[Randy Olson]]></category>
		<category><![CDATA[science]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=247</guid>
		<description><![CDATA[I just learned about Randy Olson&#8217;s forthcoming book, Don&#8217;t Be Such a Scientist: Talking Substance in an Age of Style, due out in September from Island Press. (Thanks to Andrew Revkin&#8217;s excellent NY Times DotEarth post on communicating climate change.)
Olson wants scientists to be able to tell their stories to the rest of us. I can&#8217;t [...]]]></description>
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		<title>Open Space Report a Big Hit With Media</title>
		<link>http://www.thinkshiftcom.com/blog/2009/02/11/open-space-report-a-big-hit-with-media/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/02/11/open-space-report-a-big-hit-with-media/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 23:44:35 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[project profiles]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[publications]]></category>
		<category><![CDATA[stories]]></category>

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		<description><![CDATA[We&#8217;re really proud of our clients, Greenbelt Alliance and the Bay Area Open Space Council, for their success with the publication &#8220;Golden Lands, Golden Opportunity.&#8221;
The San Francisco Chronicle&#8217;s Sunday editorial says, &#8220;The case for a regional approach to land use has rarely been spelled out so eloquently.&#8221; The piece quotes the report liberally, which tells [...]]]></description>
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		<title>Think Outside the Hallway</title>
		<link>http://www.thinkshiftcom.com/blog/2008/06/06/think-outside-the-hallway/</link>
		<comments>http://www.thinkshiftcom.com/blog/2008/06/06/think-outside-the-hallway/#comments</comments>
		<pubDate>Sat, 07 Jun 2008 02:43:12 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[publications]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Websites]]></category>

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		<description><![CDATA[
It’s tempting to structure websites and other substantive communications based on your organization’s internal categories. You get a head start on the project groundwork. You don’t have to create content to suit a new approach. You don’t have to worry about stirring up internal political struggles.
It just makes sense—to you. But to an external audience, [...]]]></description>
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