<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>SHIFTid &#187; research</title>
	<atom:link href="http://www.thinkshiftcom.com/blog/tag/research/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.thinkshiftcom.com/blog</link>
	<description>Thinkshift blog on communications &#38; sustainability</description>
	<lastBuildDate>Thu, 29 Jul 2010 19:25:44 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Credible Green Information in Short Supply, Says Survey</title>
		<link>http://www.thinkshiftcom.com/blog/2009/02/16/credible-green-information-in-short-supply-says-survey/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/02/16/credible-green-information-in-short-supply-says-survey/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 21:45:13 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[green marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=64</guid>
		<description><![CDATA[Clear, credible, complete communications about green products and services is in short supply, according to recent research by the Boston Consulting Group. In the report &#8220;Capturing the Green Advantage for Consumer Companies,&#8221; they write:
There is considerable confusion around the world about what being green really means. Because the industry lacks clear definition and standards, some [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/02/16/credible-green-information-in-short-supply-says-survey/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
