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	<title>SHIFTid &#187; support for claims</title>
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	<description>Thinkshift blog on communications &#38; sustainability</description>
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		<title>Three Key Elements in Supporting Green Claims</title>
		<link>http://www.thinkshiftcom.com/blog/2010/05/24/three-key-elements-in-supporting-green-claims/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/05/24/three-key-elements-in-supporting-green-claims/#comments</comments>
		<pubDate>Mon, 24 May 2010 19:05:51 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Credibility Quotient]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[support for claims]]></category>

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		<description><![CDATA[We touch on support for claims in this blog with some regularity—it&#8217;s a key factor in communications credibility (and thus the Thinkshift Credibility Quotient™). But with BP&#8217;s epic greenwashing staring us in the face every day (remember the green oil company? beyond petroleum?), the credibility of green claims generally may be more suspect than ever. [...]]]></description>
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