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	<title>SHIFTid &#187; sustainability</title>
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	<link>http://www.thinkshiftcom.com/blog</link>
	<description>Thinkshift blog on communications &#38; sustainability</description>
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		<title>Motivation and Green Marketing: We&#8217;ve Got It Half Right</title>
		<link>http://www.thinkshiftcom.com/blog/2010/07/28/motivation-and-green-marketing/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/07/28/motivation-and-green-marketing/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 00:56:17 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[green marketing]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Daniel Pink]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[RSA]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=492</guid>
		<description><![CDATA[A friend recently alerted me to this great video presentation about motivation based on a presentation by Daniel Pink, whose new book is Drive: The Surprising Truth About What Motivates Us. It got me thinking about how we make assumptions when we&#8217;re communicating about sustainability and marketing green initiatives.
Pink points out that research on what [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Notes from Europe: Bicycles, Windmills, and a Volcano</title>
		<link>http://www.thinkshiftcom.com/blog/2010/05/01/notes-from-europe-bicycles-windmills-and-a-volcano/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/05/01/notes-from-europe-bicycles-windmills-and-a-volcano/#comments</comments>
		<pubDate>Sun, 02 May 2010 01:04:14 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=452</guid>
		<description><![CDATA[Spending three weeks on vacation in northern Europe—mostly Amsterdam and Berlin—made me think about the ways we can pretty easily live a little &#8220;smaller.&#8221; Europeans live in smaller spaces, use less stuff, and reuse much more. They don&#8217;t seem as obsessed with green and sustainable as I thought they might be, but it could just [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/05/01/notes-from-europe-bicycles-windmills-and-a-volcano/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Hub Seeks to Spur Sustainable Enterprises</title>
		<link>http://www.thinkshiftcom.com/blog/2010/03/28/hub-seeks-to-spur-sustainable-enterprises/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/03/28/hub-seeks-to-spur-sustainable-enterprises/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 02:30:40 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[Hub]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=428</guid>
		<description><![CDATA[We&#8217;re looking forward to joining Hub Bay Area with the May 1 opening of its new San Francisco space—8,600 square feet in the Chronicle building, encompassing offices, coworking spaces, meeting rooms, event spaces, and an art gallery.
Hub Bay Area is part of a loose organization of Hubs around the world designed to provide people who [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/03/28/hub-seeks-to-spur-sustainable-enterprises/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>More Transparent Transparency?</title>
		<link>http://www.thinkshiftcom.com/blog/2010/02/25/more-transparent-transparency/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/02/25/more-transparent-transparency/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 18:15:43 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[green marketing]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=403</guid>
		<description><![CDATA[Greener World Media&#8217;s State of Green Business 2010 report is out, and, as it did last year, this excellent report drives home the need for companies to communicate credibly and completely about their sustainability efforts and back up green claims with relevant information.
One reason is &#8220;radical transparency&#8221;—people are using Twitter, Facebook and other social media platforms [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/02/25/more-transparent-transparency/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Matching Mouth to Money</title>
		<link>http://www.thinkshiftcom.com/blog/2010/02/14/matching-money-with-mouth/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/02/14/matching-money-with-mouth/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 03:51:49 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[environment]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=390</guid>
		<description><![CDATA[The phrase &#8220;put your money where your mouth is&#8221;  has been coming up a lot here lately—in part due to our work with New Resource Bank, which lets sustainability-minded businesses, nonprofits, and individuals do just that, and in part due to our decision to join 1% for the Planet.
If you&#8217;re not familiar with it, 1% [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2010/02/14/matching-money-with-mouth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Upside of Transparency: Why It&#8217;s Worth the Risk</title>
		<link>http://www.thinkshiftcom.com/blog/2010/01/27/the-upside-of-transparency-why-its-worth-the-risk/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/01/27/the-upside-of-transparency-why-its-worth-the-risk/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 18:38:42 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Credibility Quotient]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[universities]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[environment]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=384</guid>
		<description><![CDATA[Current talk about the Obama Administration&#8217;s trouble with transparency reveals a strong parallel with sustainability-oriented businesses: it&#8217;s easy (and sounds so nice) to say you&#8217;re committed to transparency; try to deliver on that promise and you&#8217;re likely to encounter walls of uncertainty, fear, and bureaucratic resistance.
When transparency means revealing unfavorable or unflattering information (and it [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FTC&#8217;s Draft Green Guides Set a High Bar</title>
		<link>http://www.thinkshiftcom.com/blog/2009/09/30/ftcs-draft-green-guides-set-a-high-bar/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/09/30/ftcs-draft-green-guides-set-a-high-bar/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 01:34:27 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=317</guid>
		<description><![CDATA[Companies making vague and poorly supported environmental claims are about to get a smackdown from the Federal Trade Commission&#8217;s upcoming revised Guides for the Use of Environmental Marketing Claims (aka Green Guides), according to Victor Bell of Environmental Packaging International, which has been giving the agency feedback on the long-awaited revision. That is, if the [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/09/30/ftcs-draft-green-guides-set-a-high-bar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Green &#8216;Consumers&#8217; Want to Save the Planet? Not So Much</title>
		<link>http://www.thinkshiftcom.com/blog/2009/08/31/green-consumers-want-to-save-the-planet-not-so-much/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/08/31/green-consumers-want-to-save-the-planet-not-so-much/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 16:38:40 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=293</guid>
		<description><![CDATA[More evidence that &#8220;save the planet&#8221; is bad messaging: Suzanne Shelton of the Shelton Group reports that her firm&#8217;s recent national survey of people identified as green buyers found six myths about green &#8220;consumers,&#8221; including that their top concern is the environment and that their main motivation when reducing energy use is to &#8220;save the [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/08/31/green-consumers-want-to-save-the-planet-not-so-much/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Green College Rankings Reveal</title>
		<link>http://www.thinkshiftcom.com/blog/2009/08/25/what-green-college-rankings-reveal/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/08/25/what-green-college-rankings-reveal/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 21:23:57 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[sustainability]]></category>
		<category><![CDATA[universities]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[Princeton Review]]></category>
		<category><![CDATA[Sierra Magazine]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=290</guid>
		<description><![CDATA[Sierra Magazine has released its annual &#8220;Cool Schools&#8221; environmental rankings of U.S. colleges and universities. Their rating appears to be just that—an assessment of the school&#8217;s green hip factor. At least, that&#8217;s what I&#8217;m left to guess. The magazine based its ratings on questionnaires sent to the schools and doesn&#8217;t disclose many details about how [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/08/25/what-green-college-rankings-reveal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bringing Statistics Down to Earth</title>
		<link>http://www.thinkshiftcom.com/blog/2009/08/20/bringing-statistics-down-to-earth/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/08/20/bringing-statistics-down-to-earth/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 18:05:42 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[behavior change]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=298</guid>
		<description><![CDATA[Communicating about sustainability inevitably means communicating about statistics—something I think it&#8217;s fair to say we all struggle to do well. How do you make huge numbers, often measuring things that are invisible to us (carbon dioxide emissions, kilowatt hours), meaningful enough to make an impression on people?
Carolyn addressed this earlier this year, providing a neat [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/08/20/bringing-statistics-down-to-earth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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