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	<title>SHIFTid &#187; Websites</title>
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	<link>http://www.thinkshiftcom.com/blog</link>
	<description>Thinkshift blog on communications &#38; sustainability</description>
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		<title>How Sloppy Presentation Kills Credibility</title>
		<link>http://www.thinkshiftcom.com/blog/2010/01/17/how-sloppy-presentation-kills-credibility/</link>
		<comments>http://www.thinkshiftcom.com/blog/2010/01/17/how-sloppy-presentation-kills-credibility/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 03:52:02 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[Credibility Quotient]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=371</guid>
		<description><![CDATA[Organizations tend to extremes when it comes to the presentation aspect of marketing communications. Some obsess on it to the point of overlooking other important needs—like having something compelling to present. But many others seem to believe, like the woman who went to an executive job interview in flip-flops (true story), that people will dig [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CNGVC Site Wins W3 Award</title>
		<link>http://www.thinkshiftcom.com/blog/2009/10/23/cngvc-site-wins-w3-award/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/10/23/cngvc-site-wins-w3-award/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 03:24:34 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[alternative transportation]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[project profiles]]></category>
		<category><![CDATA[clean transportation]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=347</guid>
		<description><![CDATA[I&#8217;m happy to report that the website we launched early this year for the California Natural Gas Vehicle Coalition won a 2009 W3 Silver Award in the green websites category—kudos to David Kerr, our design partner on the project, and congratulations to the Coalition project team. W3 awards honor outstanding websites, web advertising, and web [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/10/23/cngvc-site-wins-w3-award/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Procrastination, the Enemy of Sustainable Communications</title>
		<link>http://www.thinkshiftcom.com/blog/2009/10/12/procrastination-the-enemy-of-sustainable-communications/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/10/12/procrastination-the-enemy-of-sustainable-communications/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 01:28:16 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=325</guid>
		<description><![CDATA[It’s easy to push the maintenance part of communications work to the back burner. So many pressing things to do and so little time! You don’t keep the website quite as current as it could be. Sales has been doing fine without those backgrounders—surely they can wait a few more weeks? Ditto, refining the messaging [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/10/12/procrastination-the-enemy-of-sustainable-communications/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Green College Rankings Reveal</title>
		<link>http://www.thinkshiftcom.com/blog/2009/08/25/what-green-college-rankings-reveal/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/08/25/what-green-college-rankings-reveal/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 21:23:57 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[sustainability]]></category>
		<category><![CDATA[universities]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[Princeton Review]]></category>
		<category><![CDATA[Sierra Magazine]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=290</guid>
		<description><![CDATA[Sierra Magazine has released its annual &#8220;Cool Schools&#8221; environmental rankings of U.S. colleges and universities. Their rating appears to be just that—an assessment of the school&#8217;s green hip factor. At least, that&#8217;s what I&#8217;m left to guess. The magazine based its ratings on questionnaires sent to the schools and doesn&#8217;t disclose many details about how [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/08/25/what-green-college-rankings-reveal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Usability Issues? Look to Your Content</title>
		<link>http://www.thinkshiftcom.com/blog/2009/07/30/usability-issues-look-to-your-content/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/07/30/usability-issues-look-to-your-content/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 23:56:29 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[universities]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=272</guid>
		<description><![CDATA[People tend to think of website usability as a structural issue: it&#8217;s about intuitive organization, navigation labels that make sense, reasonable page lengths, natural linking. And it is about all those things. What often gets overlooked, though, is content&#8217;s relationship to usability. In a word, it&#8217;s integral. Does the content deliver what the navigation promises? [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/07/30/usability-issues-look-to-your-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Universities: Don&#8217;t Be So Modest About Sustainability</title>
		<link>http://www.thinkshiftcom.com/blog/2009/06/30/university-sustainability-sites-think-seminar-not-survey/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/06/30/university-sustainability-sites-think-seminar-not-survey/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 02:04:23 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[universities]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=263</guid>
		<description><![CDATA[Universities are not generally known as hotbeds of modesty, but you&#8217;d never guess that by looking at university sustainability websites. One of the most common flaws is a lack of focus on what the university is doing, and how its institutional values and educational commitments influence its approach to sustainability. Instead, many sites speak in [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/06/30/university-sustainability-sites-think-seminar-not-survey/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>University Sustainability Sites: Getting Beyond 101</title>
		<link>http://www.thinkshiftcom.com/blog/2009/05/31/university-sustainabilty-sites-getting-beyond-101/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/05/31/university-sustainabilty-sites-getting-beyond-101/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 03:23:34 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[universities]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=200</guid>
		<description><![CDATA[Universities can play a central role in creating a more sustainable way of life, not only by nurturing innovators and educating the next generation in sustainability concepts and technologies, but also by modeling sustainable systems on campus. Most of the universities we&#8217;ve talked with recognize this, and are taking meaningful steps in those areas. They [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/05/31/university-sustainabilty-sites-getting-beyond-101/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Article Shows How Credible Content Delivers</title>
		<link>http://www.thinkshiftcom.com/blog/2009/02/25/article-shows-how-credible-content-delivers/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/02/25/article-shows-how-credible-content-delivers/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 20:53:36 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[project profiles]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=83</guid>
		<description><![CDATA[Think that substantive, credible content goes unnoticed? Just check out this article opener: &#8220;Should anyone question Stanford&#8217;s commitment to sustainability, point them to the &#8216;Sustainable Stanford&#8217; website. Then watch their jaw drop.&#8221; The article, the cover feature in the current issue of Sustainability: The Journal of Record, goes on to repeat Stanford&#8217;s sustainability messages—verbatim in some [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/02/25/article-shows-how-credible-content-delivers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Simple, Effective Site on a Budget</title>
		<link>http://www.thinkshiftcom.com/blog/2009/02/10/exhibit-a-a-simple-effective-site-on-a-budget/</link>
		<comments>http://www.thinkshiftcom.com/blog/2009/02/10/exhibit-a-a-simple-effective-site-on-a-budget/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 19:06:04 +0000</pubDate>
		<dc:creator>Sandra Stewart</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[project profiles]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=39</guid>
		<description><![CDATA[The site Thinkshift just launched for the California Natural Gas Vehicle Coalition is a great example of making the most of your resources to create a site that serves current needs, allows room to grow, and requires minimal maintenance. The Coalition had a limited budget, but urgently needed an updated site with new everything—content, design, [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2009/02/10/exhibit-a-a-simple-effective-site-on-a-budget/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Write for an Attention-Deficit Age</title>
		<link>http://www.thinkshiftcom.com/blog/2008/06/12/write-for-an-attention-deficit-age/</link>
		<comments>http://www.thinkshiftcom.com/blog/2008/06/12/write-for-an-attention-deficit-age/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 02:56:36 +0000</pubDate>
		<dc:creator>Carolyn McMaster</dc:creator>
				<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[jargon]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.thinkshiftcom.com/blog/?p=12</guid>
		<description><![CDATA[We could spend all day disproving the notion that nobody reads anymore, but it is true that in our multitasking, information-overload world, it’s harder to attract and hold a business audience than it once was. Here are a few tips to grab attention in an attention-deficit age: Break the mold. Examine how similar organizations communicate, [...]]]></description>
		<wfw:commentRss>http://www.thinkshiftcom.com/blog/2008/06/12/write-for-an-attention-deficit-age/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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