The Thinkshift Approach

We dig deep to uncover hidden assets, find your strongest story line and assess your competitive position and key audiences. This creates a foundation for sustainable communications success, along with new business insights and fresh excitement (ask our clients).

No-gap road maps. We look strategically at your business needs and communications tool kit to develop strategies that make the most of both opportunities and resources. We then translate strategies into clear, step-by-step plans that build in measurement and accountability. This eliminates the gaps that cause communications efforts to fall short—gaps between business goals and communications strategy, plans and resources, strategy and execution.

Thinkshift Credibility Quotient™. The CQ, as we call it in-house, is a standards-based rating system that gives clients a way to assess the credibility of their communications using quantitative and qualitative measures. Our CQ reports detail strengths and weaknesses related to 10 CQ factors, revealing opportunities and providing a road map for boosting credibility. We include CQ assessments in all relevant client engagements and provide them as a stand-alone service. To find out more, see our information sheets for businesses and nonprofits.