The Thinkshift Process

We dig deep to uncover hidden assets, find your strongest story line and assess your competitive position and key audiences. This creates a foundation for sustainable communications success, along with new business insights and fresh excitement (ask our clients).

Thinkshift Credibility Quotient™. The CQ, as we call it in-house, is a standards-based rating system that gives clients a more objective way to assess the credibility of their communications. Our Credibility Quotient reports detail strengths and weaknesses related to 10 CQ factors, revealing missed opportunities and providing a road map for boosting credibility. We include CQ assessments in all relevant client engagements and provide them as a stand-alone service. To find out more, see our information sheet.

No-gap road maps. We translate strategies into clear, step-by-step plans. And we always take your resources into consideration, so you’re never left with a plan too big to handle. This eliminates the gaps that cause communications efforts to fall short—gaps between business goals and communications strategy, plans and resources, strategy and execution.