Project Profile:
California Natural Gas Vehicle Coalition

Thinkshift has partnered with the California Natural Gas Vehicle Coalition since 2001. Our first project was to develop an e-newsletter that would stand out, demonstrate industry advances and keep members better informed. The association also has ongoing need for materials to support outreach aimed at influencing state policy.

For the newsletter, Thinkshift developed a content strategy that serves varied information and messaging needs; we continue to produce CalNGV News biweekly, handling all aspects of content development and production.

We also created a general-audience brochure; a legislator education packet that persuasively makes the case for natural gas vehicles, presents the issues in ways that speak directly to policy makers’ concerns, and enhances the organization’s credibility; and other materials.

The newsletter has positioned the Coalition as a smart and savvy player and is considered an industry must-read. The education packet provides crucial support for legislator outreach and doubles as a press kit.

Thinkshift provided:
· Content strategy
· Message development
· Writing, editing and design
· Newsletter production
· Biweekly newsletter
· Education packet
· Brochure

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