Project Profile:
California Natural Gas Vehicle Coalition
Thinkshift has worked with the California Natural Gas Vehicle Coalition since 2001, providing continuity and consulting through four presidents. Our first project was to develop an e-newsletter that would stand out, demonstrate industry advances and keep members better informed. We also serve ongoing needs for outreach materials aimed at influencing state policy.
For the newsletter, Thinkshift developed a content strategy that serves varied information and messaging needs. CalNGV News has positioned the Coalition as a smart and savvy player and is considered an industry must-read; we continue to produce CalNGV News biweekly.
The website, www.cngvc.org, posed a challenge: the Coalition had a limited budget, but urgently needed a completely new site. We focused on the organization’s top priorities, repurposed existing materials and developed a simple design and architecture that allow for easy expansion.
We've also created a general-audience brochure; a legislator education packet that made the case for natural gas vehicles and enhanced the organization’s credibility; issue-specific fact sheets; and other materials.
Thinkshift provided:
· Content strategy
· Message development
· Biweekly newsletter
· Education packet
· Brochure
· Fact sheets
· Website
Project Profiles
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