Project Profile:
Stanford Sustainability Program

Stanford University has been pursuing sustainability in all facets of campus operations—and getting results. But key audiences knew little about the university’s efforts or accomplishments. The Stanford Sustainability Program hired Thinkshift to develop a strategy for reaching those audiences and then to create key materials.

We researched audience interests and perceptions, determined communicator needs, and worked with Sustainability Working Group members to refine goals and create a messaging foundation.

The resulting communications strategy provided identity guidelines; specified general and audience-specific messages and described how to use them; outlined recommended communications materials and set priorities; identified upcoming communications opportunities and materials needed to take advantage of them; and listed actions needed to ensure communications success.

Thinkshift then began creating key materials that brought the strategy to life. Completed pieces include:

>A substantive brochure for multiple audiences, touching on
  all aspects of sustainability at Stanford
>Fact sheets for journalists and others seeking details on
  specific sustainability initiatives
>A poster for new students that provides pointers for
  living sustainably on campus
>A PowerPoint presentation for use at conferences

Stanford now has an umbrella identity (Sustainable Stanford) that unifies sustainability communications, along with methods and tools to reach students, alumni, donors, faculty, the community and other influential groups. A new website is in progress.

Project Profile:Stanford Sustainability Program

Project Profile:
Stanford Sustainability Program