Project Profile: Gensler

Gensler, which provides architecture, design and planning services worldwide, uses its annual report to communicate with employees in 30 offices and with thousands of clients around the world.

The firm brought in Thinkshift in 2004 to help bring the report content and concept “to the next level,” on a par with Gensler’s high graphic design standards.

Working with Gensler’s design team and director of corporate communications, Thinkshift refined report messaging, developed concepts and consulted with the design team on graphic design and layout. We also wrote all the copy for the front matter, including project profiles.

The result was an annual report with both substance and style. A compelling, overarching concept tells the Gensler story and positions the firm as a thought leader, while substantive project profiles, told in clients’ voices, highlight project successes and firm expertise. Thinkshift continued to work with the firm on the next two annual reports.