Project Profile: Ian Mackinlay Architecture

Ian Mackinlay Architecture wanted a website that would serve an active marketing effort and clearly communicate the firm’s highly technical specialties—forensic architecture, snow and cold country design, and related consulting services—to clients with varied needs and expertise.

Thinkshift developed a content strategy that delivered the essential information up front, then offered more detail for visitors who wanted it. We reorganized the content to suit user interests and the tightly structured design, and ensured that top pages would highlight the benefits of IMA’s services, focus on results and minimize technical jargon.

IMA’s website, www.ima–arch.com, has stood the test of time. It presents a comprehensive picture of the firm, showcases its unique capabilities and effectively conveys technical information to attorneys, contractors, engineers, building owners and architects.